The fast-food breakfast wars are heating up again, with Subway joining the fray. It may take some convincing for fast-food patrons to think of Subway as anything but the place with the $5 foot-long sandwiches, as its advertising reminds. But…

The SUBWAY® restaurant chain, which already provides a bounty of choice and healthier alternatives with its lunch and dinner meal options, will now offer a breakfast sandwich menu which includes a Western Egg White Muffin Melt omelet on a light…

Subway is joining the increasingly crowded breakfast scramble in a move that the sandwich chain hopes will help add customers and sales. After years of testing, almost all of Subway’s 23,000 U.S. restaurants will begin selling the meal April 5.…

McDonald’s Corp. has more competition in breakfast sales with Subway’s announcement Thursday it will soon begin selling breakfast sandwiches at its 22,000 U.S. locations. McDonald’s has long dominated breakfast sales but has seen increasing competition in recent years with Burger…

Univision Radio, the leading Spanish-language radio broadcaster in the U.S., announced a year-long sponsorship by SUBWAY® Restaurants of its exclusive Concert Series. Each concert will feature an opening act performance by an up and coming artist, sponsored by SUBWAY® Restaurants.…

Sandwich franchise chain Subway has been ranked third in the first India Franchise Rankings 2010, an awards program to encourage the achievements and entrepreneurial spirit of Indian franchisors. Judging factors include financial strength and stability, growth rate and size of…

A Wheaton couple has filed a lawsuit in DuPage County Circuit Court saying that their son became ill with shigella poisoning after eating at the Subway restaurant at 1009 E. Roosevelt Road in Lombard. Ron and Sarah Bowers claim in…

SUBWAY® restaurants, the world’s largest submarine-sandwich franchise, today announced the launch of “Footlong Nation Appreciation,” a campaign designed to give thanks to consumers who have contributed to the success and celebrity of the famous SUBWAY® “Footlong.” Since its debut, the…

Subway has just introduced a test of a text message ordering system in southern California. The system, introduced by Zingle, touts  improvements in convenience and sales as well as professing to provide a competitive advantage.  A look at their website…

The Subway restaurant chain defended its advertising campaign with Baltimore-based swimmer Michael Phelps against the U.S. Olympic Committee’s attack on “ambush marketing.” The USOC issued a statement Wednesday attacking nonofficial advertising tied to next month’s Vancouver Olympics. “Subway has a…