Heads up! Super Bowl XLVI Coin Toss Lands on 'Heads,' Giving Free Papa John's Pizza to Millions

Louisville, KY  (RestaurantNews.com)  Hey America, are you ready for some free Papa John’s pizza – the Official Pizza Sponsor of the NFL and Super Bowl XVLI? In one of the most anticipated “flips” in history, the coin toss for Super Bowl XVLI landed on “heads” this evening, resulting in a free large one-topping Papa John’s pizza and 2-liter Pepsi MAX for the millions of members of Papa John’s Papa Rewards customer loyalty program.

Fans who were enrolled in Papa Rewards as of 6 p.m. ET today will receive an email Monday with instructions on how to get their large one-topping pizza and 2-liter Pepsi MAX.

“No matter which team you are rooting for, everyone enrolled in Papa Rewards walks away a winner after Super Bowl XLVI,” said John Schnatter, Papa John’s Founder, Chairman and CEO. “It’s our way of celebrating a terrific NFL season and rewarding our loyal Papa Rewards customers.”

America chose which side of the coin it would be on via a popular vote Jan. 22 through Feb. 1 at www.papajohns.com. “Heads” prevailed with 60 percent of the vote.

Papa John’s Super Bowl Coin Toss Experience was supported via an integrated marketing campaign that included a national television commercial featuring NFL stars Peyton Manning and Jerome “The Bus” Bettis, along with Schnatter, as well as digital media advertising, social media, media relations, and interactive, video-rich Web pages at www.papajohns.com.

Papa John’s is in the second year of a multi-year sponsorship with the NFL.

Headquartered in Louisville, Kentucky, Papa John’s International, Inc. (NASDAQ: PZZA) is the world’s third largest pizza company. For 10 of the past 12 years, consumers have rated Papa John’s No. 1 in customer satisfaction among all national pizza chains in the American Customer Satisfaction Index (ACSI). Papa John’s also was honored by Restaurants & Institutions Magazine (R&I) with the 2009 Gold Award for Consumers’ Choice in Chains in the pizza segment. Papa John’s is the Official Pizza Sponsor of the National Football League and Super Bowl XLVI and XLVII. For more information about the company or to order pizza online, visit Papa John’s at www.papajohns.com.

© 2012 NFL Properties LLC. All NFL-related trademarks are trademarks of the National Football League.

NO PURCHASE NECESSARY. ONLY PAPA REWARDS MEMBERS AS OF 6 PM ET ON 2/5/12 WHO ARE LEGAL RESIDENTS OF THE 50 UNITED STATES (D.C.) 13 AND OLDER MAY BE ELIGIBLE TO RECEIVE A PRIZE. VOID WHERE PROHIBITED. Voting takes place from 1/22/12 to 2/1/12. For Official Rules, visit www.papajohns.com.

America Calls 'Heads' for Super Bowl XLVI Coin Toss and Chance for Free Papa John's Pizza

Louisville, KY  (RestaurantNews.com)  Papa John’s, the Official Pizza Sponsor of the NFL, today announced that America has called “heads” in Papa John’s Super Bowl XLVI Coin Toss Experience. With America’s call, the millions of fans enrolled in the company’s Papa Rewards customer loyalty program will receive a free large one-topping pizza and 2-liter Pepsi MAX if the coin toss in Super Bowl XLVI lands on “heads.”

America chose which side of the coin based on popular vote the past 10 days at www.papajohns.com. “Heads” prevailed with 60 percent of the vote.

But making the call is just part of Papa John’s Super Bowl XLVI Coin Toss Experience. Americans can enroll in Papa Rewards at www.papajohns.com until 6 p.m. ET Super Bowl Sunday to receive the free pizza and Pepsi MAX if America’s call is correct.

“We’re thrilled with the response of NFL fans and our customers to Papa John’s Super Bowl Coin Toss Experience,” said John Schnatter, Papa John’s Founder, Chairman and CEO. “Recognizing it’s not every day that you get a chance for free pizza and Pepsi MAX on the simple flip of a coin, we expect the rush of people signing up for Papa Rewards to continue right up until the official coin is tossed.”

“I’ve never seen so much excitement about a coin toss,” said NFL star and Super Bowl XLI champion Peyton Manning. “I’ll be crossing my fingers with all of America for the coin to land on heads and reward everyone with free Papa John’s pizza.”

Added Super Bowl XL Champion and Pro Football Hall of Fame finalist Jerome “The Bus” Bettis: “For years, the coin toss I participated in on Thanksgiving Day 1998 has been recognized as one of the most famous in NFL history. If this year’s coin toss comes up ‘heads,’ I may be passing Papa John’s the torch for the most memorable coin toss.”

Last year for Super Bowl XLV, Papa John’s set a single-day sales record by selling more than 1 million pizzas, driven in part by offering a free large pizza to everyone in America if the game went into overtime. In the fourth quarter, the teams were separated by only 3 points, but the game did not go into overtime. In fact, no Super Bowl has ever gone into overtime.

“We generated a lot of excitement toward the end of Super Bowl XLV,” Schnatter said. “For Super Bowl XLVI, we’re flipping our strategy – literally – and generating a lot of drama for NFL fans and our customers at the beginning of Super Bowl XLVI.”

If the coin toss for Super Bowl XLVI lands on heads, each Papa Rewards member will receive an email Monday, Feb. 6, with instructions on how to get their free large one-topping pizza and 2-liter Pepsi MAX.

Papa John’s is in the second year of a multi-year sponsorship with the NFL.

Headquartered in Louisville, Kentucky, Papa John’s International, Inc. (NASDAQ: PZZA) is the world’s third largest pizza company. For 10 of the past 12 years, consumers have rated Papa John’s No. 1 in customer satisfaction among all national pizza chains in the American Customer Satisfaction Index (ACSI). Papa John’s also was honored by Restaurants & Institutions Magazine (R&I) with the 2009 Gold Award for Consumers’ Choice in Chains in the pizza segment. Papa John’s is the Official Pizza Sponsor of the National Football League and Super Bowl XLVI and XLVII. For more information about the company or to order pizza online, visit Papa John’s at www.papajohns.com.

© 2012 NFL Properties LLC. All NFL-related trademarks are trademarks of the National Football League.

NO PURCHASE NECESSARY. ONLY PAPA REWARDS MEMBERS AS OF 6 PM ET ON 2/5/12 WHO ARE LEGAL RESIDENTS OF THE 50 UNITED STATES (D.C.) 13 AND OLDER MAY BE ELIGIBLE TO RECEIVE A PRIZE. VOID WHERE PROHIBITED. Voting takes place from 1/22/12 to 2/1/12. For Official Rules, visit www.papajohns.com.

BURGER KING Kicks off Championship Weekend by Giving Away Free Onion Rings to Fans Nationwide on Feb. 4th and 5th

Miami, FL  (RestaurantNews.com)  New York and New England may be vying for bragging rights and championship rings on Sunday, but BURGER KING^® fans nationwide will also have the chance to get their own “rings” during the championship weekend – crispy, golden BK^® onion rings that is! On February 4^th and 5^th, BURGER KING^® restaurants across the country will offer every guest a free value size order of the brand’s new signature onion rings. NFL Hall of Famer and Four Time Super Bowl Champion, Lynn Swann, who earned his own coveted collection of four championship rings during his famed career, wants to make sure that everyone in America has something to cheer about this weekend, no matter who wins the big game.

“I am happy to work with BURGER KING^® to make sure that everyone knows how to get their free onion rings during this weekend of championship football,” said Lynn Swann, NFL Hall of Famer and Pittsburgh Steelers Wide Receiver. “Since I have my rings, I wanted to make sure you could get yours. And you don’t have to stop at four!!”

Whether fans want something delicious to snack on during the big game, or just want new “bling” for their ring fingers, BURGER KING^® onion rings are served hot and crispy and can satisfy everyone’s weekend cravings. As one of the top QSRs serving onion rings on their menu, BURGER KING^® wants to share their exclusivity with all of America. Each guest visiting a participating restaurant will receive a free value size onion ring, no purchase necessary. Guests can also dip their rings in a variety of BK^® sauces, from ketchup to zesty sauce, and everything in between. The free value size onion rings offer is good while supplies last and excludes breakfast hours.

About BURGER KING Corporation

Founded in 1954, BURGER KING^® is the second largest fast food hamburger chain in the world. The original HOME OF THE WHOPPER^®, the BURGER KING^® system operates approximately 12,400 locations serving over 11 million guests daily in 79 countries and territories worldwide. Approximately 90 percent of BURGER KING^® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. In October 2010, Burger King Corp. was purchased by 3G Capital, a multi-billion dollar, global investment firm focused on long-term value creation, with a particular emphasis on maximizing the potential of brands and businesses. For more information on 3G Capital, please go to http://www.3g-capital.com. To learn more about Burger King Corp., please visit the company’s website at www.bk.com or follow us on Facebook and Twitter.

Football's Biggest Day Means Big Business for Buffalo Wild Wings

Minneapolis, MN  (RestaurantNews.com)  As one of the biggest days in sports nears, it’s not just the coaches and players who are readying themselves for the big day. The final football matchup of the season means big business for Buffalo Wild Wings®, who proved last year that the field isn’t the only place records are broken. In fact, the sports grill and bar sold more than 6 million wings on Feb. 6 last year – and expects that this year, football fans could help break that record.

“Professional football came back from the lockout stronger than ever,” said Sally Smith, CEO of Buffalo Wild Wings. “We’ve seen that same passion in our restaurants throughout the season and as we approach football’s finale, we expect it to be another big game day for us as well.”

Last year, the company saw a 113 percent sales increase over a typical non-football Sunday. This season, the restaurants are gearing up for the big game with extra staffing and plenty of fresh wings. Buffalo Wild Wings locations already have begun taking orders and/or reservations for the Feb. 5 game.

“Sports bring people together and we love to be that game-day destination for sports fans,” said Smith. “Like our marketing campaign – ‘Fandemonium’ – suggests, our mouth-watering wings combined with the incredible game-day energy in our restaurants make Buffalo Wild Wings the place football fans want to celebrate with their friends.”

Not only are in-store sales strong that day, but takeout sales also ramp up for the championship game. Last year, takeout made up 47 percent of sales. The company expects those numbers to continue to be high, with a takeout special of wings plus two sides or sharables, and peel-and-stick eye blacks for a fun, game-day party favor.

About Buffalo Wild Wings

Buffalo Wild Wings, Inc., founded in 1982 and headquartered in Minneapolis, is a growing owner, operator and franchisor of Buffalo Wild Wings Grill & Bar® restaurants featuring a variety of boldly flavored, made-to-order menu items including its namesake Buffalo, New York-style chicken wings. The Buffalo Wild Wings’ menu specializes in 18 mouth-watering signature sauces and seasonings with flavor sensations ranging from Sweet BBQ™ to Blazin’®. Guests enjoy a welcoming neighborhood atmosphere that includes an extensive multi-media system for watching their favorite sporting events. Buffalo Wild Wings is the recipient of hundreds of “Best Wings” and “Best Sports Bar” awards from across the country. There are currently more than 820 Buffalo Wild Wings locations across 47 states in the United States, as well as in Canada.

To stay up-to-date on all the latest events and offers for sports fans and wing lovers, like Buffalo Wild Wings on Facebook, follow @BWWings on Twitter and visit www.BuffaloWildWings.com.

Just in Time for the Big Game, Pizza Patron Reminds It Is One-Stop Shop for Wings and Pizza

Pizza Patron Introduces the Super Wing & Pizza Party Paqs

Dallas, TX  (RestaurantNews.com)  Pizza Patrón announced today four exciting new party paquetazos (combos) that each includes chicken wings and pizza, just in time for those planning events and parties for the big game.

“Over the years, we have discovered that our customers often times make two trips for their parties or game-watching events — one for pizza and the other for wings,” said Andrew Gamm, brand director for Pizza Patrón. “This promotion is designed to remind customers that we have fantastic wings, and that Pizza Patrón is the one-stop shop for wings AND pizza for their next party.”

Party Paquetazo 1 includes 30 wings, two 5-piece orders of QuesoStix, two large pepperoni pizzas, and 3 dips for $34.99.

Party Paquetazo 2 includes 45 wings, two 5-piece orders of QuesoStix, two large pepperoni pizzas, and 4 dips for $44.99.

Party Paquetazo 3 includes 60 wings, four 5-piece orders of QuesoStix, four large pepperoni pizzas, and 6 dips for $64.99.

Party Paquetazo 4 includes 90 wings, four 5-piece orders of QuesoStix, four large pepperoni pizzas, and 8 dips for $84.99.

“Even though we are rolling this out to coincide with the big game, we plan to continue offering these party paqs throughout the year,” said Gamm. “Pizza Patrón has always stood for great value propositions, and our four new party paqs offer customers tasty and convenient party solutions in attractive, low-priced packages.”

Pizza Patrón is headquartered in Dallas and celebrated the opening of its 100th restaurant in 2011 with locations in seven states and 85 more under development. Franchise opportunities, offering a proven system for hard-working franchisee candidates, are available in prime Hispanic markets throughout the country.

About Pizza Patrón

Since 1986, Pizza Patrón has been committed to making its promise of “Más Pizza. Menos Dinero.®” a reality for every customer. From the beginning, the brand has been recognized for its ‘fresh-dough’ pizza, its low prices and its trademark “friendly, bicultural service.” In 2007, the company drew international media attention when it decided to accept Mexican Pesos at all of its restaurants, gaining over 500 million media impressions in the U.S. alone. Today, Pizza Patrón is the nation’s premier Latino pizza brand and remains dedicated to bringing its unique experience to life with every pizza made, and in every community it serves.

Website – www.pizzapatron.com
Facebook – http://www.facebook.com/pizzapatron
Twitter – http://www.twitter.com/pizzapatron

The Wing Experts at 500 locations prep for busiest day of the year; Fans encouraged to pre-order by Feb. 1 for The Big Game

Wingstop to Sauce and Toss 5.6 Million Wings on Super Sunday

Richardson, TX  (RestaurantNews.com)  This year the National Chicken Council projects more than 1.25 billion wings – or 100 million pounds – will be consumed during the Super Bowl weekend. And on Sunday, Feb. 5, more than 6,500 Wing Experts nationwide will join forces behind the counter at 500 Wingstop restaurants to sauce and toss 5.6 million wings.

Since Wingstop was founded almost 20 years ago, the company has seen a steady increase in Super Sunday business, and expects 2012 sales will increase 12 percent over last year.

“Wings are becoming the go-to snack for Super Sunday parties,” said Jim Flynn, Wingstop president and CEO. “The menu at a watching party has become almost as important as who wins the game. Our fans place orders weeks early, and Wingstop starts prepping for the big day months in advance.”

• If Wingstop meets its one-day sales expectations, it will mark the 12th straight year the chain has set a sales record on Super Sunday.
• The most popular wing flavors on Super Sunday are Original Hot, Lemon Pepper and Hickory Smoked BBQ, with Original Hot accounting for 31 percent of wing orders.
• Wingstop sales on Super Sunday are, on average, 290 percent over the typical Sunday.

Wingstop encourages fans to order in advance and will accept online pre-orders for The Big Game through Wednesday, Feb. 1. And this year ordering wings is just a few taps away – fans can now order on the Wingstop app, available for download on the iPhone and Android.

For a complete list of Wingstop locations nationwide, along with online ordering information visit www.wingstop.com.

About Wingstop

Headquartered in Richardson, Texas, Wingstop has 500 restaurants open across the United States and Mexico. The Wingstop menu features 10 wing flavors including Original Hot, Cajun, Atomic, Mild, Teriyaki, Lemon Pepper, Hawaiian, Garlic Parmesan, Hickory Smoked BBQ and the newest offering, Louisiana Rub. Wings are made fresh, cooked-to-order and customers can also choose from homemade side dishes including Wingstop’s award winning fresh-cut seasoned fries. Wingstop has experienced eight consecutive years of positive sales increases, was named a Top 10 Best Franchise Deal by QSR magazine, was crowned Wing King at the National Buffalo Wing Festival and has been voted ‘best wings’ in markets across the country. Troy Aikman, three-time Super Bowl champion and Hall of Fame quarterback, has served as the chain’s national spokesman since 2003 and recently joined the Wingstop Board of Directors. Wingstop was acquired in 2010 by Roark Capital Group, an Atlanta-based private equity firm that specializes in business and consumer service companies with attractive growth prospects and revenues ranging from $20 million to $1.0 billion. For more information visit wingstop.com, wingstopfranchise.com or facebook.com/Wingstop.

Papa John's to Give Free Pizza to America If Fans Correctly 'Call' Super Bowl XLVI Coin Toss

Louisville, KY  (RestaurantNews.com)  No National Football League sponsor knows a quality “toss” like Papa John’s founder, Chairman and CEO John Schnatter, but he’s counting on America to call the coin toss for Super Bowl XLVI so that the country can flip over free pizza.

Papa John’s, the Official Pizza Sponsor of the NFL, today unveiled its Super Bowl XLVI Coin Toss Experience, which includes a free large one-topping pizza and 2-liter Pepsi MAX for the millions of fans enrolled in Papa John’s Papa Rewards program … if America correctly “calls” the Super Bowl coin toss. No matter which team wins the Super Bowl, Papa John’s fans have skin in the game.

“Papa” John Schnatter, who started Papa John’s in 1984 out of the back of his father’s tavern in Jeffersonville, Ind., has recruited Super Bowl champions Peyton Manning and Jerome “The Bus” Bettis to help spread the word and “coach” America on the coin toss vote.

Bringing this powerful threesome together is the crescendo of Papa John’s NFL season-long marketing strategy that has surprised and delighted millions of Papa John’s customers. Papa John’s, the only national pizza chain with a system-wide rewards program, will continue this blitz the next two weeks leading up to the Super Bowl XLVI coin toss. The integrated campaign includes a national television commercial featuring Manning and Bettis that first aired during yesterday’s NFC and AFC Championship games, digital media advertising, social media (#freepapajohns), and interactive, video-rich Web pages at www.papajohns.com.

America will make its “heads” or “tails” call for the Super Bowl XLVI coin toss by voting at www.papajohns.com today through Feb. 1. Schnatter will announce the result of America’s vote Feb. 2 on the NFL Network in Indianapolis and via social media and at www.papajohns.com.

If America’s call is correct, everyone enrolled in Papa Rewards as of 6 p.m. ET Super Bowl Sunday will receive an email the following day with instructions on how to claim their pizza and Pepsi MAX prize.

“This won’t be an easy call for America, but as the Official Pizza Sponsor of the NFL, it’s an easy call for Papa John’s to offer a promotion like this to our loyal customers,” Schnatter said. “The Super Bowl is the largest stage in all of sports, and it’s the biggest sales day of the year for us. We’re going all out with quality players like Peyton Manning and The Bus to make sure our customers have a great experience with the highest-quality pizza.”

“I’m thrilled to be part of the Papa John’s team and this exciting promotion that revolves around the biggest day of the year – the Super Bowl,” said Manning, who won Super Bowl XLI. “I really didn’t expect to be a referee this year, but – like I said in the commercial — ’a man’s gotta work.’”

“The pressure is on, America,” said Bettis, who is a finalist this year for induction into the Pro Football Hall of Fame. “It’s hard to believe there could be an NFL coin toss with bigger stakes than what I experienced Thanksgiving Day 1998 … but with free Papa John’s and Pepsi MAX on the line for millions of fans in Super Bowl XLVI, this certainly is huge!”

Occurring between the singing of the National Anthem and kickoff, the Super Bowl coin toss puts viewers on the edge of their seats … and players and coaches simply on edge. In fact, the NFC is on an incredible 14-year winning streak with Super Bowl coin tosses (Super Bowl XXXII – Super Bowl XLV). Some additional interesting Super Bowl coin toss statistics:

• In 45 Super Bowls, heads has been called 23 times and tails 22
• 24 of the 45 tosses have come up heads, and 21 tails
• The NFC has 24 Super Bowl wins, with a dominating 31 coin toss wins
• The AFC has 21 Super Bowl wins, compared to only 14 coin toss wins

Last year for Super Bowl XLV, Papa John’s set a single-day sales record by selling more than one million pizzas, driven in part by offering a free large pizza to everyone in America if the game went into overtime. In the fourth quarter, the teams were separated by only 3 points, but the game did not go into overtime. In fact, no Super Bowl has ever gone into overtime.

This year, America’s odds of winning free Papa John’s are much better … on the toss of a coin.

Papa John’s is in the second year of a multi-year sponsorship with the NFL.

Headquartered in Louisville, Kentucky, Papa John’s International, Inc. (NASDAQ: PZZA) is the world’s third largest pizza company. For 10 of the past 12 years, consumers have rated Papa John’s No. 1 in customer satisfaction among all national pizza chains in the American Customer Satisfaction Index (ACSI). Papa John’s also was honored by Restaurants & Institutions Magazine (R&I) with the 2009 Gold Award for Consumers’ Choice in Chains in the pizza segment. Papa John’s is the Official Pizza Sponsor of the National Football League and Super Bowl XLVI and XLVII. For more information about the company or to order pizza online, visit Papa John’s at www.papajohns.com.

© 2012 NFL Properties LLC. All NFL-related trademarks are trademarks of the National Football League.

NO PURCHASE NECESSARY. ONLY PAPA REWARDS MEMBERS AS OF 6 PM ET ON 2/5/12 WHO ARE LEGAL RESIDENTS OF THE 50 UNITED STATES (D.C.) 13 AND OLDER MAY BE ELIGIBLE TO RECEIVE A PRIZE. VOID WHERE PROHIBITED. Voting takes place from 1/22/12 to 2/1/12. For Official Rules, visit www.papajohns.com.

Contact

Papa John’s International, Inc.
Tish Muldoon
Senior Director, Public Relations
502-261-4987
tish_muldoon@papajohns.com

One touchdown was all it took during yesterdays’ big game to give America its chance at a championship sandwich.

A&W Restaurants—the home of All American Food and handmade Root Beer Floats—announced today that it will reward fans with the Perfect Pair offer with Jennings and its Papa Burger Single. Through an ongoing, long-standing partnership with Jennings, whose jersey is number 85, everyone in America will have the opportunity to receive an A&W Papa Burger Single for just $.85 today with the Green Bay wide receiver scoring two touchdowns in yesterday’s big game.

Customers can receive their $.85 Papa Burger Single at participating A&W Restaurants today.  Customers will need to ask for the “Jennings Burger” to get their discount. For more information, including a store locator, please visit www.awrestaurants.com.  

Additionally, A&W Restaurants will randomly select 85 lucky customers who “like” the A&W Restaurants Facebook page and reward them with $10 gift cards to A&W Restaurants. Log on to www.facebook.com/awrestaurants for more contest details.

“Not only did Greg Jennings amaze us with his first touchdown, but he also came back to score a second touchdown during the big game,” said Barry Westrum, Chief Marketing Officer, A&W Restaurants.  ”No matter which football team you cheered for, everyone can score a delicious Papa Burger Single made with 100 percent US Beef Steak Burger for just $.85 today thanks to him.”

In 2009, A&W Restaurants began a grassroots partnership with Greg Jennings and offered $.85 Papa Burger Single to Green Bay residents if the receiver scored a touchdown during a game.  The popularity of the program quickly expanded in 2010 to reward all Wisconsin residents with $.85 Papa Burger Single. This year, the company extended the Perfect Pair offer to all of America with the first announcement on January 13, 2011, during the Divisional Playoffs.  The offer was then extended on January 20, 2011, to the Conference Championships and again on February 3, 2011, for the big game.

While Super Bowl XLV did not go into overtime, Papa John’s, as the Official Pizza Sponsor of the NFL, announced today that customers can receive up to seven free toppings – the number of touchdowns scored Sunday – on a large cheese pizza ordered online at regular menu price.

Papa John’s “Toppings for Touchdowns” offer runs today through Wednesday, Feb. 9, for orders made at www.papajohns.com. The promotion follows a company-record Super Bowl Sunday when Papa John’s sold more than 1 million pizzas, in addition to giving away $45 Papa Cards every 45 seconds throughout the day to randomly selected customers ordering online.

Had the Super Bowl gone into overtime, as previously announced Papa John’s was set to give a free large three-topping pizza to each of its more than 1.1 million My Papa Points online customer loyalty program members.

“As the Official Pizza Sponsor of the NFL and Super Bowl XLV, the entire season was a tremendous success for Papa John’s,” company Chief Marketing Officer Andrew Varga said. “Toppings for Touchdowns is a great way to celebrate and, most importantly, thank our customers for a great season.”

Papa John’s is in the first year of a multi-year sponsorship with the NFL. Papa John’s is also the Official Pizza of the Arizona Cardinals, Atlanta Falcons, Baltimore Ravens, Dallas Cowboys, Houston Texans, Indianapolis Colts, Miami Dolphins, New York Giants, New York Jets, Philadelphia Eagles, Seattle Seahawks, St. Louis Rams, Tennessee Titans and Washington Redskins.

Headquartered in Louisville, Kentucky, Papa John’s International, Inc. (NASDAQ: PZZA) is the world’s third largest pizza company. For 10 of the past 11 years, consumers have rated Papa John’s No. 1 in customer satisfaction among all national pizza chains in the American Customer Satisfaction Index (ACSI). Papa John’s also was honored by Restaurants & Institutions Magazine (R&I) with the 2009 Gold Award for Consumers’ Choice in Chains in the pizza segment. Papa John’s is the Official Pizza Sponsor of the National Football League and Super Bowl XLV, XLVI and XLVII. For more information about the company or to order pizza online, visit Papa John’s at www.papajohns.com.

OVERTIME PIZZA GIVEAWAY

NO PURCHASE NECESSARY. LEGAL RESIDENTS OF THE 50 UNITED STATES (D.C.) 18 AND OLDER. VOID WHERE PROHIBITED. Sweepstakes ends 2/5/11 at 11:59 P.M. ET. For Official Rules and complete details, visit www.papajohns.com. Sponsor: Papa John’s International, Inc. The NFL Entities (as defined in the official rules) have not offered or sponsored this Sweepstakes in any way. ©2011 NFL Properties LLC. All NFL-related trademarks are trademarks of the National Football League.

45-SECOND PIZZA GIVEAWAY

NO PURCHASE OR ORDER NECESSARY. LEGAL RESIDENTS OF THE 50 UNITED STATES (D.C.) 18 AND OLDER. VOID WHERE PROHIBITED. Starts 2/6/11 at 10:00 A.M., ET and ends 2/6/11 at 9:59:59 P.M., ET. See Official Rules at www.papajohns.com. Sponsor: Papa John’s International, Inc. The NFL Entities (as defined in the official rules) have not offered or sponsored this Sweepstakes in any way. ©2011 NFL Properties LLC. All NFL-related trademarks are trademarks of the National Football League.

© 2011 NFL Properties LLC. Team names/logos/indicia are trademarks of the teams indicated. All other NFL-related trademarks are trademarks of the National Football League.

The Wisconsin Better Business Bureau is warning restaurants and catering companies to beware of scammers using the TTY relay system to place orders for Packers’ Super Bowl parties.

Over the weekend, a restaurant in Oak Creek received a large order for food to be delivered during a Super Bowl party. The customer used the TTY relay system, a system which enables hearing impaired people to use a telephone with the help of a relay operator. The customer wanted to use a credit card to pay for the order and told the owner that, since the delivery company the customer was using didn’t accept credit cards, the restaurant would need to pay the deliverer in cash but would be reimbursed by adding the charges to the customer’s credit card.

Continue reading . . .

It’s a rare confluence of gridiron and gastronomy.

On Super Bowl Sunday, North Texas will host football’s biggest game. And for many local pizza purveyors, it will be the year’s biggest day.

 Few regions this side of Tuscany have a bigger stake in pizza than North Texas, which is home to three of the top 10 chains — including the nation’s largest — plus three more in the top 50.

No other region in the U.S. has such a hefty slice.

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As Super Bowl Sunday approaches, some Buffalo Grove restaurants are busily preparing for a spike in business, while others are taking a more laid-back approach.

Amanda Eckart, assistant manager of Papa John’s Pizza, said she is ready for Super Bowl Sunday.

“Super Bowl Sunday is one of the store’s busiest nights of the year. It’s so hectic, as we make at least 500 pizzas that day,” she said. “The phones are always ringing. The orders normally start coming in about an hour or two before the game, and then there’s a bit of an uptick before halftime so people can have their pizzas during the half.”

Continue reading . . .

So many calls to Papa John’s in Marietta are expected on Super Bowl Sunday that fully staffed won’t even cut it for the business – they’ve hired extra workers just for the day.

The 3,200-restaurant Papa John’s chain expects to ship more than 2 million pounds of cheese and 350,000 pounds of pepperoni through its distribution center, involving 300,000 miles of travel or 1.3 round trips to the moon, according to Tony Thompson, president of Papa John’s Food Service.

The Domino’s Pizza chain expects to deliver more than 9 million slices of pizza Sunday.

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For Thanksgiving, it’s turkey. For Easter, it’s ham. For the Super Bowl, it’s hot wings – millions and millions of hot wings.

In a savory confluence of product and event, wing restaurants – especially those that deliver – are prepping for a bonanza Sunday (an all-out blitz, for the pun-inclined), when hungry fans and partygoers seek out the football-friendly snack in droves.

“It’s the Christmas of wings,” said Tami Smith, owner of Wing Zone in West Fargo (the more common analogy might be “the Super Bowl of wings,” but for the fact that the actual Super Bowl is involved).

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A pair of Clark County newcomers are putting their own spin on Super Bowl XLV festivities, and each has come up with a few twists to make its party stand out.

Main Event Sports Grill opened in downtown Vancouver in November and distinguished itself by offering bar fare with an upscale twist. The sports bar will offer happy-hour specials on appetizers such as roasted red pepper hummus and marinated steak tips while broadcasting the Super Bowl on its 10 high-definition televisions.

The restaurant is also serving a couple of regional staples in honor of the Green Bay Packers and the Pittsburgh Steelers, the teams squaring off in the Super Bowl.

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Super Bowl XLV is just around the corner, which means in less than a month corporate big wigs, professional athletes and Hollywood stars are expected to visit North Texas.

This doesn’t leave much room for locals who enjoy a night on the town at a nice restaurant.

Abacus executive chef Kent Rathbun said he’s used to big parties and reservations, but Super Bowl week is a different story.

“We actually have been working with people for four, five months,” said Rathbun.

The celebrity chef’s restaurant is already sold out from Thursday to Saturday the week of the Super Bowl.

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In recent years, restaurants have latched on to holidays and other celebrations to market themselves and offer special deals. And with the National Retail Federation predicting that a record 171 million people will watch the game this year, it’s a good time to do a major promotional push.

Restaurant chain Hooters is giving away a 42-inch LCD HDTV at each of its locations Sunday . Customers must register for a chance to win. This is the seventh year in a row the company has offered a free TV on Super Bowl Sunday.

Meanwhile, Papa John’s, which this year opted not to buy Super Bowl TV ad time, is nevertheless promoting itself with an offer to buy everyone in America pizza.

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Dickey’s Barbecue Pit in Cedar Park is sponsoring the first Super Saturday Doggie Bowl 11 a.m. to 3 p.m. Saturday.  

The event will benefit the Humane Society of Williamson County.  

“We wanted to sponsor and host an event that was important to our community,” Franchise owner Allen Torng said. “This is a great opportunity to give back and raise awareness for a great cause.”

10% of Dickey’s sales from the entire day will be donated to the society.

“This is a cause that is close to people in our community,” he said. “We hope to raise as much money and awareness as we can while offering a great pet friendly and family-oriented environment for our entire community.”

The event was created to increase the Humane Society efforts and to turn Williamson County into a “no kill” county.

According to organizers, puppies from the Humane Society will be playing in a pooch style football game and all puppies will be available for adoption.

There will be over 30 vendors offering all types of entertainment and items for sale as well.

Some additional events during the Doggie Bowl will be a performance from the Leander High School Blue Belles, a classic car show, Guitar Hero competition, photo booth, a live DJ, karaoke, and much more.

Dickey’s Barbecue asks all Dickey’s Owner/Operators to be good stewards in the communities in which they do business.

“The Dallas area has been good to us, so we have always wanted to give back. As we expand we are moving into new communities across the country every month,” Dickey’s Barbecue Restaurants, Inc. CEO Roland Dickey said. “We want our Owner/Operators to take the value of community stewardship along with the barbecue to their neighbors and friends.”

The first Dickey’s Barbecue opened in 1941 in Dallas, TX.

The original location is still open for business and Dickey’s Barbecue is still owned and operated by the Dickey Family.

Dickey’s only began franchising in 1994, now there are 140 locations in 33 states.

Even today, Dickey’s still slow smokes all of their signature meats overnight in every restaurant.  

For more information about Dickey’s, visit www.dickeys.com.

For Dickey’s franchising information call 866-340-6188.

With much of the nation’s attention focused on February 6th’s Super Bowl, Jack in the Box restaurants will once again leverage a break in the gridiron action to debut a new television ad and savory new burger appropriately named the All-American Jack. The 30-second commercial affirms many of the red, white and blue attributes that Jack loves about America – from national symbols of patriotism like bald eagles and bison to jury duty. Oh … and Spring Break on a 14-mile-long island on the Mexican Caribbean.

“We know our guests love to eat great tasting burgers and love to party, so what could be better to debut before a huge TV viewing audience than a delicious new burger and an opportunity to win a Cancun vacation,” said Terri Funk Graham, senior vice president and chief marketing officer for Jack in the Box Inc.

In the ad Jack describes his new All-American Jack burger as featuring two juicy jumbo beef patties piled high with melting American and Swiss-style cheese, ripe tomato, fresh lettuce and pickles. And for a limited time beginning Feb. 3, Jack in the Box is offering the All-American Jack Combo, including a 20-oz. beverage and small order of fries, for just $4.99, plus tax.

As if the new burger and value message are not enough, when Jack concludes his on-air pitch for the All-American Jack, he ditches a Lincolnesque stovetop hat in favor of a sombrero to promote a sweepstakes for a Spring Break vacation in Cancun, Mexico. One lucky winner, along with 10 friends, will enjoy a 7-day vacation in Cancun, including airfare, hotel accommodations and $5,000 cash. Guests may enter by simply ordering an All-American Jack Combo and visiting a new website (www.AllAmericanSpringBreak.com) where they can enter a unique code printed on every receipt including an All-American Jack Combo purchase. Additional sweepstakes details, along with video entertainment and a fun tool that offers helpful Spanish phrases to revelers on Spring Break (i.e., “No sé por qué mi cama está en la alberca” – “I don’t know why my bed is in the pool”), will also be posted at www.AllAmericanSpringBreak.com, beginning Feb. 6. The sweepstakes runs Feb. 6 through March 25.

The All-American Jack will not be offered in Austin, St. Louis or Yakima.

In the NFL, every second counts. As the Official Pizza Sponsor of the NFL and Super Bowl XLV, Papa John’s agrees. That’s why on Super Bowl Sunday, Papa John’s is giving away free, delicious Papa John’s pizza every 45 seconds.

“Since Papa John’s is the Official Pizza of Super Bowl XLV, we want to make this the best Super Bowl ever for NFL fans everywhere,” Papa John’s Chief Marketing Officer Andrew Varga said. “When you add Better Ingredients, Better Pizza to your Super Bowl party, it’s going to be better than the rest, and we want to reward Papa John’s customers by giving away a free $45 Papa John’s gift card every 45 seconds. It’s one way that we’re saying thanks to our fans during Super Bowl XLV for making this NFL season the best one yet for Papa John’s.”

Beginning at 10 a.m. ET on Super Bowl Sunday, Feb. 6, every customer who places an order online at www.papajohns.com will be eligible to win a free $45 Papa John’s gift card. The 45-Second Giveaway runs through Super Bowl XLV, ending at 9:59 p.m. ET. Papa John’s customers can also register for the 45 Second Giveaway at www.papajohns.com.

Papa John’s 45-Second Giveaway is one of several promotions the company is offering NFL fans for Super Bowl XLV, highlighted by Papa John’s offering a free large pizza to everyone in America, who registers for Papa Points, if this year’s Super Bowl goes into overtime. Papa John’s is also offering $10 large pizzas through Super Bowl XLV.

Papa John’s is in the first year of a multi-year sponsorship with the NFL and Papa John’s is also the Official Pizza of the Arizona Cardinals, Atlanta Falcons, Baltimore Ravens, Dallas Cowboys, Houston Texans, Indianapolis Colts, Miami Dolphins, New York Giants, New York Jets, Philadelphia Eagles, Seattle Seahawks, St. Louis Rams, Tennessee Titans and Washington Redskins.

Headquartered in Louisville, Kentucky, Papa John’s International, Inc. (NASDAQ: PZZA) is the world’s third largest pizza company. For 10 of the past 11 years, consumers have rated Papa John’s No. 1 in customer satisfaction among all national pizza chains in the American Customer Satisfaction Index (ACSI). Papa John’s also was honored by Restaurants & Institutions Magazine (R&I) with the 2009 Gold Award for Consumers’ Choice in Chains in the pizza segment. Papa John’s is the Official Pizza Sponsor of the National Football League and Super Bowl XLV, XLVI and XLVII. For more information about the company or to order pizza online, visit Papa John’s at www.papajohns.com.

© 2010 NFL Properties LLC. Team names/logos/indicia are trademarks of the teams indicated. All other NFL-related trademarks are trademarks of the National Football League.

NO PURCHASE OR ORDER NECESSARY. LEGAL RESIDENTS OF THE 50 UNITED STATES (D.C.) 18 AND OLDER. VOID WHERE PROHIBITED. Starts 2/6/11 at 10:00 A.M., ET and ends 2/6/11 at 9:59:59 P.M., ET. See Official Rules at www.papjohns.com. Sponsor: Papa John’s International, Inc. The NFL Entities (as defined in the official rules) have not offered or sponsored this Sweepstakes in any way. ©2011 NFL Properties LLC. All NFL-related trademarks are trademarks of the National Football League.

More than 5,500 Wing Experts will join forces behind the counter and in the kitchen at Wingstop restaurants across the country on Super Bowl Sunday to sauce and toss 5 million wings.

Last year Wingstop set a single-day record of wings sold, and half of the Wingstop restaurants systemwide broke their all-time weekly sales records during the week leading up to The Big Game. This year the 475-unit chain plans to beat that record with the help of 5,500 Wingstop employees and franchise owners.

“Chicken wings are a staple at football watching parties across the nation,” said Jim Flynn, Wingstop CEO. “Due to that high demand we suggest placing orders early online or over the phone. This is our 16^th Super Sunday, so our restaurants and owners know what to expect and will be able to accommodate all orders and parties with little trouble.”

If Wingstop meets its one-day sales expectations, it will mark the 11^th straight year that the national chain has set a sales record on the day of the Super Bowl. From a fan favorite standpoint, Original Hot is expected to be the #1 choice on game day, followed closely by Lemon Pepper and Hickory Smoked BBQ.

Many Wingstop restaurants will open early on Sunday, Feb. 6. Online pre-orders will be accepted through Wednesday, Feb. 2 at the close of business. For a complete list of Wingstop locations nationwide, along with online ordering information please visit www.wingstop.com.

Shane’s Rib Shack, a Petrus Brands Company, announces their Game Day Package offering customers the freedom to create their own cost-efficient combination meal package, which can feed 8-12 people for $49.99.   The Game Day Package can be purchased in store, on the phone or via the Internet utilizing a specially-designed “Game Day Playbook” order form and is available from October through Super Bowl weekend.

For $49.99, customers choose:

• Two meats, including ribs (1.5 racks/add $5); smoked wings (30); chopped pork (2 lbs.); tossed chicken tenders (15); chopped chicken (2 lbs.).
• Three sides, including baked beans, cole slaw, Brunswick stew, potato salad, and mac-n-cheese, as well as bread and a pint of BBQ sauce
• For an extra charge, customers can also order gallon lemonade and tea, cookies, brownies and cobbler (one hour notice required)

The Game Day Package is served in a specially-designed portable box developed to keep the food hot.  

According to Shane Thompson, the Commissioner of BBQ and founder of Shane’s Rib Shack, “Everybody is always looking for simple, cost-efficient and delicious ways to feed family and friends, whether it’s during the week, watching a football game at home or tailgating at the stadium.”  He goes on to say how, “It just makes sense to continuously develop products and packaging that gives customers piece of mind for entertaining by leaving the details to Shane’s!”

Also available in the Game Day Package are Shane’s Rib Shack’s latest menu addition, smoked wings, which are slow hickory-smoked, then grilled to perfection!  Customers can enjoy Shane’s Original Smoked Wings served with a choice of three delicious dipping sauces on the side or “hand-tossed & sauced” in a choice of nine sauces. Made fresh daily, Shane’s Smoked Wings are now available in all Shane’s Rib Shack locations!

The biggest recent highlight for the Denny’s restaurant brand was its 2010 Super Bowl campaign marking the return of its free Grand Slam breakfast on your birthday promotion. It was also, as it turns out, the last hurrah for Denny’s CEO Nelson Marchioli.

Denny’s 30-second advertisement during the game, offering a free Grand Slam breakfast on the ensuing Tuesday, captivated Americans even though it was the second consecutive Super Bowl that Denny’s tried the gambit. In this year’s cheeky TV spots, chickens were urged to “get out of town” because it was going to be a heavy egg-laying week.

Just as in 2009, Denny’s served about two million free Grand Slam breakfasts on the appointed morning. Marchioli proclaimed the event “a great day for Americans” as well as for the chain, a boast that was backed up by post-Super Bowl buzz, which rose 11 points and tied with E-Trade for biggest viral buzz-making.

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Football fans can expect the upcoming NFL season to be even better, thanks to the company known for its “Better Ingredients, Better Pizza.” Papa John’s International, Inc. (NASDAQ: PZZA), which earlier this year entered into an agreement with the NFL as the Official Pizza Sponsor of Super Bowl XLIV, has signed a three-year agreement through the 2012 season as the Official Pizza Sponsor of the NFL and Super Bowl XLV, XLVI and XLVII.

The deal is the largest in Papa John’s history and includes category exclusivity among delivery and carryout pizza brands.

“The National Football League is the most highly regarded and popular brand in sports, with a commitment to quality that matches perfectly with the high standards of Papa John’s,” said Andrew Varga, Papa John’s Chief Marketing Officer. “Papa John’s has always prided itself as being the preferred pizza of football fans. This sponsorship takes it to the next level. This is by far the largest sports-related financial commitment that our brand has made and we believe this affiliation will greatly enhance our brand building efforts over the next three years.”

Earlier this year with its sponsorship of Super Bowl XLIV, Papa John’s recorded its largest single sales day in the brand’s history, selling more than 900,000 pizzas at its 2,800 U.S. restaurants. Extending the NFL sponsorship will propel the brand deeper into the mindset of NFL fans everywhere, beginning with 2010 NFL Kickoff in September all the way through Super Bowl XLIV on February 6, 2011 and beyond.

“We are excited to welcome the Papa John’s brand to the NFL as an official sponsor,” Keith Turner, NFL Senior Vice President of Media Sales & Sponsorship. “We have appreciated Papa John’s local sponsorships with NFL teams over the years. We welcomed them into the national fold at Super Bowl XLIV and are pleased to extend the relationship into a long-term sponsorship.”

As a sponsor, Papa John’s will be able to use NFL logos and trademarks in its advertising and marketing. These logos include the NFL shield logo, as well as those of marquee league events, such as the Super Bowl, Pro Bowl and NFL Kickoff.

Papa John’s is also the Official Pizza of the Arizona Cardinals, Atlanta Falcons, Baltimore Ravens, Dallas Cowboys, Houston Texans, Indianapolis Colts, Miami Dolphins, Philadelphia Eagles, St. Louis Rams, Tennessee Titans, and Washington Redskins.

In a sign of the lingering recession, actual sales data collected from nearly 3,000 restaurants and bars across the country show that business was sluggish for this year’s Super Bowl, with total sales on Super Bowl Sunday down nearly 6 percent vs. the 2009 Super Bowl Sunday.

“The Super Bowl is the first big event of the New Year, and we had hoped to see people returning to bars and restaurants,” said David Henkes, Vice President at Technomic and leader of the firm’s beverage alcohol practice. “This is the first true indicator for 2010 that restaurants and bars are still struggling, and it corresponds to our forecast for another down year for the foodservice industry.”

While overall revenues in restaurants and bars were down 5.5 percent, the drop was greater for food. Alcohol sales actually declined by 0.7 percent, indicating that more people cut back on food during the Super Bowl than cut back on alcohol.

Data is pulled from a database that is collected and maintained by GuestMetrics, based in Ashburn, Virginia. Technomic and GuestMetrics have a strategic partnership in the foodservice industry.

For further information on Technomic’s beverage alcohol forecast and programs for suppliers in the on-premise beverage alcohol channel, please contact David Henkes at 312-506-3927 or dhenkes@technomic.com.

Technomic provides clients with the facts, insights and consulting support they need to enhance their business strategies, decisions and results. Its services include numerous publications and digital products, as well as proprietary studies and ongoing research on all aspects of the food industry.

• Restaurant Marketing Secrets
• The Restaurant Marketing Bible: How To Market Your Restaurant on a Shoestring Budget
• Restaurant Marketing Strategies: Dramatically Improve Your Restaurant Profits While Spending Less Money
• Foodservice Marketing for the ’90s: How to Become the #1 Restaurant in Your Neighborhood
• Restaurant Marketing for Owners and Managers
• The Food Service Professionals Guide to: Increasing Restaurant Sales
• The Food Service Professional Guide to Restaurant Promotion & Publicity: For Just a Few Dollars a Day
• Restaurant Biz Is Showbiz!: Why Marketing Is the Key to Your Success
• Restaurant Newsletters That Pay Off
• Grassroots Marketing For The Restaurant Industry
• Marketing Plan for a Fast-casual Restaurant (Fill-in-the-Blank Marketing Plans, Volume 1 – Fast-casual Restaurant)
• 1000 Restaurant, Bar, and Cafe Graphics: From Signage to Logos and Everything In Between
• Bar and Restaurant Logos
• Logos of American Restaurants
• Creative Restaurant Graphics 1: Excellence in Contemporary Design

Whoever said you can’t have too much of a good thing was right. That’s why after selling more than 750,000 pizzas on Super Bowl Sunday, Papa John’s is offering America another tasty deal – three free toppings on any large cheese pizza for only $9, February 8-10.

The offer is the result of Papa John’s “Toppings for Touchdowns” promotion, announced last week, promising that for every touchdown scored by the winning team in Super Bowl XLIV, customers would receive a free topping on a Papa John’s large cheese pizza for only $9, for the three days following The Big Game. Since three touchdowns were scored by New Orleans in its Super Bowl XLIV victory, that adds up to three free toppings!

As predicted, Super Bowl Sunday is on track to be Papa John’s busiest day of 2010, the company’s first year as Official Pizza Sponsor of the NFL and proud sponsor of Super Bowl XLIV.

Papa John’s also appeared for the first time in the Super Bowl telecast, with a 30-second enhancement which aired near the two minute warning of the first half. The integration, produced by NFL Films, featured Papa John’s Founder John Schnatter making pizza deliveries to fans and people behind the scenes who make the game great. For more information about Papa John’s and to order pizza online, visit www.papajohns.com.

Headquartered in Louisville, Kentucky, Papa John’s International, Inc. (NASDAQ: PZZA) is the world’s third largest pizza company. For nine of the last 10 years, consumers have rated Papa John’s No. 1 in customer satisfaction among all national pizza chains in the American Customer Satisfaction Index (ACSI). Papa John’s also was honored by Restaurants & Institutions Magazine (R&I) with the 2009 Gold Award for Consumers’ Choice in Chains in the pizza segment, ranked first among pizza companies in the 2008 Brand Keys Customer Loyalty Engagement Index, and was named 2007 Pizza Today Chain of the Year. For more information about the company or to order pizza online, visit Papa John’s at www.papajohns.com.

Good at participating restaurants only. Customer pays applicable sales tax. Delivery charges may apply.

• Restaurant Marketing Secrets
• The Restaurant Marketing Bible: How To Market Your Restaurant on a Shoestring Budget
• Restaurant Marketing Strategies: Dramatically Improve Your Restaurant Profits While Spending Less Money
• Foodservice Marketing for the ’90s: How to Become the #1 Restaurant in Your Neighborhood
• Restaurant Marketing for Owners and Managers
• The Food Service Professionals Guide to: Increasing Restaurant Sales
• The Food Service Professional Guide to Restaurant Promotion & Publicity: For Just a Few Dollars a Day
• Restaurant Biz Is Showbiz!: Why Marketing Is the Key to Your Success
• Restaurant Newsletters That Pay Off
• Grassroots Marketing For The Restaurant Industry
• Marketing Plan for a Fast-casual Restaurant (Fill-in-the-Blank Marketing Plans, Volume 1 – Fast-casual Restaurant)
• 1000 Restaurant, Bar, and Cafe Graphics: From Signage to Logos and Everything In Between
• Bar and Restaurant Logos
• Logos of American Restaurants
• Creative Restaurant Graphics 1: Excellence in Contemporary Design

On Super Bowl Sunday, no matter which team you’re rooting for, hot wing sauce always seems to end up as one of the colors painted on your face.

“Their very good excellent,” said customer Greg Ostendorf.

For restaurants like Wild Wing Café, Super Bowl Sunday is their Black Friday.

“We have a lot of great things to draw people out, and guarantee business,” said manager Lainey Nelms.

By guaranteeing that every wing is finger licking good, they hope customers will make a return visit.

Continue reading . . .

• Menu Design: Merchandising and Marketing
• Marketing by Menu
• Menu Design: Marketing the Restaurant Through Menu Graphics

*Receive one $10 Be Our Guest card for every $50 spent at P.F. Chang’s, dine in or take out. Order must total $50 after all discounts are applied and excludes tax and gratuity. This offer does not apply to gift card purchases. The Be Our Guest card must be used on a future visit. Offer valid Sunday, February 7, 2010, only. Valid at P.F. Chang’s locations in the United States excluding Hawaii. See back of Be Our Guest card for further restrictions.

P.F. Chang’s China Bistro, Inc.

P.F. Chang’s China Bistro, Inc. owns and operates two restaurant concepts in the Asian niche. P.F. Chang’s China Bistro features a blend of high-quality, traditional Chinese cuisine and American hospitality in a sophisticated, contemporary bistro setting. Pei Wei Asian Diner offers a modest menu of freshly prepared Asian cuisine in a relaxed, warm environment offering attentive counter service and take-out flexibility. For more information on P.F. Chang’s, please visit the website at www.pfchangs.com.

No matter who wins Super Bowl XLIV, there’s something all fans can rally behind this Sunday: touchdowns, lots and lots of touchdowns. That’s because Papa John’s, the Official Pizza Sponsor of the NFL and Super Bowl XLIV, will make consumers winners, too.

Here’s how it works: For every touchdown scored by the winning team in Super Bowl XLIV, customers will receive a free topping on a Papa John’s large cheese pizza for only $9, for the three days following The Big Game (Feb. 8-10). Three touchdowns, three toppings. Seven touchdowns, SEVEN toppings!

“For 25 years, we’ve kept the same recipe of fresh never frozen dough for our original hand-tossed pizzas, fresh-packed tomato sauce, cheese made from 100% mozzarella and superior-quality toppings,” said Papa John’s founder and chief executive officer, John Schnatter. “We believe better ingredients make a better pizza, and our customers tell us they can taste the difference. We hope for a high scoring game so all of our customers win, with lots of better ingredients at an unbelievably low price.”

Papa John’s “Toppings for Touchdowns” has scored big among football fans in a number of NFL markets this season, including Indianapolis, Baltimore, Dallas and Phoenix. Super Bowl XLIV on Sunday, February 7, marks the first time “Toppings for Touchdowns” will be offered at Papa John’s throughout the country.

From now through Super Bowl XLIV, Papa John’s will have exclusive offers and deals available at www.papajohns.com, including its Super XL IV Pizza – an extra-large pizza with up to four toppings for only $11.99, and its 1^st and 10 Offer – any large pizza for only $10.

Papa John’s has already announced plans of a :30 second enhancement to air during the telecast of Super Bowl XLIV. The integration through NFL Films includes company Founder John Schnatter making surprise deliveries to people behind the scenes who make the game great.

In addition, Papa John’s is supporting a cause-related effort around The Big Game called the “Papa John’s Take It to the House Super Bowl Challenge:”

• If either team “takes it to the house” by returning the opening kickoff of the first or second half for a touchdown in Super Bowl XLIV, Papa John’s will donate $1 million to Habitat for Humanity.
• Even if the challenge is not met, Papa John’s will donate $50,000 to Habitat for Humanity.

Consumers can help increase the challenge donation by signing up as Papa John’s Facebook fans. If Papa John’s surpasses one million fans on Facebook (currently 765,000+) by kickoff of Super Bowl XLIV, the company will double its donation to Habitat for Humanity: $2 million if a player achieves the Take It to the House Challenge; $100,000 if not.

Headquartered in Louisville, Kentucky, Papa John’s International, Inc. (NASDAQ: PZZA) is the world’s third largest pizza company. For nine of the last 10 years, consumers have rated Papa John’s No. 1 in customer satisfaction among all national pizza chains in the American Customer Satisfaction Index (ACSI). Papa John’s also was honored by Restaurants & Institutions Magazine (R&I) with the 2009 Gold Award for Consumers’ Choice in Chains in the pizza segment, ranked first among pizza companies in the 2008 Brand Keys Customer Loyalty Engagement Index, and was named 2007 Pizza Today Chain of the Year. For more information about the company or to order pizza online, visit Papa John’s at www.papajohns.com.

• The Food Service Professionals Guide to: Increasing Restaurant Sales
• The Food Service Professional Guide to Restaurant Promotion & Publicity: For Just a Few Dollars a Day
• Restaurant Biz Is Showbiz!: Why Marketing Is the Key to Your Success
• Restaurant Newsletters That Pay Off
• Grassroots Marketing For The Restaurant Industry
• Marketing Plan for a Fast-casual Restaurant (Fill-in-the-Blank Marketing Plans, Volume 1 – Fast-casual Restaurant)