In the NFL, every second counts. As the Official Pizza Sponsor of the NFL and Super Bowl XLV, Papa John’s agrees. That’s why on Super Bowl Sunday, Papa John’s is giving away free, delicious Papa John’s pizza every 45 seconds.

“Since Papa John’s is the Official Pizza of Super Bowl XLV, we want to make this the best Super Bowl ever for NFL fans everywhere,” Papa John’s Chief Marketing Officer Andrew Varga said. “When you add Better Ingredients, Better Pizza to your Super Bowl party, it’s going to be better than the rest, and we want to reward Papa John’s customers by giving away a free $45 Papa John’s gift card every 45 seconds. It’s one way that we’re saying thanks to our fans during Super Bowl XLV for making this NFL season the best one yet for Papa John’s.”

Beginning at 10 a.m. ET on Super Bowl Sunday, Feb. 6, every customer who places an order online at www.papajohns.com will be eligible to win a free $45 Papa John’s gift card. The 45-Second Giveaway runs through Super Bowl XLV, ending at 9:59 p.m. ET. Papa John’s customers can also register for the 45 Second Giveaway at www.papajohns.com.

Papa John’s 45-Second Giveaway is one of several promotions the company is offering NFL fans for Super Bowl XLV, highlighted by Papa John’s offering a free large pizza to everyone in America, who registers for Papa Points, if this year’s Super Bowl goes into overtime. Papa John’s is also offering $10 large pizzas through Super Bowl XLV.

Papa John’s is in the first year of a multi-year sponsorship with the NFL and Papa John’s is also the Official Pizza of the Arizona Cardinals, Atlanta Falcons, Baltimore Ravens, Dallas Cowboys, Houston Texans, Indianapolis Colts, Miami Dolphins, New York Giants, New York Jets, Philadelphia Eagles, Seattle Seahawks, St. Louis Rams, Tennessee Titans and Washington Redskins.

Headquartered in Louisville, Kentucky, Papa John’s International, Inc. (NASDAQ: PZZA) is the world’s third largest pizza company. For 10 of the past 11 years, consumers have rated Papa John’s No. 1 in customer satisfaction among all national pizza chains in the American Customer Satisfaction Index (ACSI). Papa John’s also was honored by Restaurants & Institutions Magazine (R&I) with the 2009 Gold Award for Consumers’ Choice in Chains in the pizza segment. Papa John’s is the Official Pizza Sponsor of the National Football League and Super Bowl XLV, XLVI and XLVII. For more information about the company or to order pizza online, visit Papa John’s at www.papajohns.com.

© 2010 NFL Properties LLC. Team names/logos/indicia are trademarks of the teams indicated. All other NFL-related trademarks are trademarks of the National Football League.

NO PURCHASE OR ORDER NECESSARY. LEGAL RESIDENTS OF THE 50 UNITED STATES (D.C.) 18 AND OLDER. VOID WHERE PROHIBITED. Starts 2/6/11 at 10:00 A.M., ET and ends 2/6/11 at 9:59:59 P.M., ET. See Official Rules at www.papjohns.com. Sponsor: Papa John’s International, Inc. The NFL Entities (as defined in the official rules) have not offered or sponsored this Sweepstakes in any way. ©2011 NFL Properties LLC. All NFL-related trademarks are trademarks of the National Football League.

More than 5,500 Wing Experts will join forces behind the counter and in the kitchen at Wingstop restaurants across the country on Super Bowl Sunday to sauce and toss 5 million wings.

Last year Wingstop set a single-day record of wings sold, and half of the Wingstop restaurants systemwide broke their all-time weekly sales records during the week leading up to The Big Game. This year the 475-unit chain plans to beat that record with the help of 5,500 Wingstop employees and franchise owners.

“Chicken wings are a staple at football watching parties across the nation,” said Jim Flynn, Wingstop CEO. “Due to that high demand we suggest placing orders early online or over the phone. This is our 16^th Super Sunday, so our restaurants and owners know what to expect and will be able to accommodate all orders and parties with little trouble.”

If Wingstop meets its one-day sales expectations, it will mark the 11^th straight year that the national chain has set a sales record on the day of the Super Bowl. From a fan favorite standpoint, Original Hot is expected to be the #1 choice on game day, followed closely by Lemon Pepper and Hickory Smoked BBQ.

Many Wingstop restaurants will open early on Sunday, Feb. 6. Online pre-orders will be accepted through Wednesday, Feb. 2 at the close of business. For a complete list of Wingstop locations nationwide, along with online ordering information please visit www.wingstop.com.

Shane’s Rib Shack, a Petrus Brands Company, announces their Game Day Package offering customers the freedom to create their own cost-efficient combination meal package, which can feed 8-12 people for $49.99.   The Game Day Package can be purchased in store, on the phone or via the Internet utilizing a specially-designed “Game Day Playbook” order form and is available from October through Super Bowl weekend.

For $49.99, customers choose:

• Two meats, including ribs (1.5 racks/add $5); smoked wings (30); chopped pork (2 lbs.); tossed chicken tenders (15); chopped chicken (2 lbs.).
• Three sides, including baked beans, cole slaw, Brunswick stew, potato salad, and mac-n-cheese, as well as bread and a pint of BBQ sauce
• For an extra charge, customers can also order gallon lemonade and tea, cookies, brownies and cobbler (one hour notice required)

The Game Day Package is served in a specially-designed portable box developed to keep the food hot.  

According to Shane Thompson, the Commissioner of BBQ and founder of Shane’s Rib Shack, “Everybody is always looking for simple, cost-efficient and delicious ways to feed family and friends, whether it’s during the week, watching a football game at home or tailgating at the stadium.”  He goes on to say how, “It just makes sense to continuously develop products and packaging that gives customers piece of mind for entertaining by leaving the details to Shane’s!”

Also available in the Game Day Package are Shane’s Rib Shack’s latest menu addition, smoked wings, which are slow hickory-smoked, then grilled to perfection!  Customers can enjoy Shane’s Original Smoked Wings served with a choice of three delicious dipping sauces on the side or “hand-tossed & sauced” in a choice of nine sauces. Made fresh daily, Shane’s Smoked Wings are now available in all Shane’s Rib Shack locations!

The biggest recent highlight for the Denny’s restaurant brand was its 2010 Super Bowl campaign marking the return of its free Grand Slam breakfast on your birthday promotion. It was also, as it turns out, the last hurrah for Denny’s CEO Nelson Marchioli.

Denny’s 30-second advertisement during the game, offering a free Grand Slam breakfast on the ensuing Tuesday, captivated Americans even though it was the second consecutive Super Bowl that Denny’s tried the gambit. In this year’s cheeky TV spots, chickens were urged to “get out of town” because it was going to be a heavy egg-laying week.

Just as in 2009, Denny’s served about two million free Grand Slam breakfasts on the appointed morning. Marchioli proclaimed the event “a great day for Americans” as well as for the chain, a boast that was backed up by post-Super Bowl buzz, which rose 11 points and tied with E-Trade for biggest viral buzz-making.

Continue reading . . .

Football fans can expect the upcoming NFL season to be even better, thanks to the company known for its “Better Ingredients, Better Pizza.” Papa John’s International, Inc. (NASDAQ: PZZA), which earlier this year entered into an agreement with the NFL as the Official Pizza Sponsor of Super Bowl XLIV, has signed a three-year agreement through the 2012 season as the Official Pizza Sponsor of the NFL and Super Bowl XLV, XLVI and XLVII.

The deal is the largest in Papa John’s history and includes category exclusivity among delivery and carryout pizza brands.

“The National Football League is the most highly regarded and popular brand in sports, with a commitment to quality that matches perfectly with the high standards of Papa John’s,” said Andrew Varga, Papa John’s Chief Marketing Officer. “Papa John’s has always prided itself as being the preferred pizza of football fans. This sponsorship takes it to the next level. This is by far the largest sports-related financial commitment that our brand has made and we believe this affiliation will greatly enhance our brand building efforts over the next three years.”

Earlier this year with its sponsorship of Super Bowl XLIV, Papa John’s recorded its largest single sales day in the brand’s history, selling more than 900,000 pizzas at its 2,800 U.S. restaurants. Extending the NFL sponsorship will propel the brand deeper into the mindset of NFL fans everywhere, beginning with 2010 NFL Kickoff in September all the way through Super Bowl XLIV on February 6, 2011 and beyond.

“We are excited to welcome the Papa John’s brand to the NFL as an official sponsor,” Keith Turner, NFL Senior Vice President of Media Sales & Sponsorship. “We have appreciated Papa John’s local sponsorships with NFL teams over the years. We welcomed them into the national fold at Super Bowl XLIV and are pleased to extend the relationship into a long-term sponsorship.”

As a sponsor, Papa John’s will be able to use NFL logos and trademarks in its advertising and marketing. These logos include the NFL shield logo, as well as those of marquee league events, such as the Super Bowl, Pro Bowl and NFL Kickoff.

Papa John’s is also the Official Pizza of the Arizona Cardinals, Atlanta Falcons, Baltimore Ravens, Dallas Cowboys, Houston Texans, Indianapolis Colts, Miami Dolphins, Philadelphia Eagles, St. Louis Rams, Tennessee Titans, and Washington Redskins.

In a sign of the lingering recession, actual sales data collected from nearly 3,000 restaurants and bars across the country show that business was sluggish for this year’s Super Bowl, with total sales on Super Bowl Sunday down nearly 6 percent vs. the 2009 Super Bowl Sunday.

“The Super Bowl is the first big event of the New Year, and we had hoped to see people returning to bars and restaurants,” said David Henkes, Vice President at Technomic and leader of the firm’s beverage alcohol practice. “This is the first true indicator for 2010 that restaurants and bars are still struggling, and it corresponds to our forecast for another down year for the foodservice industry.”

While overall revenues in restaurants and bars were down 5.5 percent, the drop was greater for food. Alcohol sales actually declined by 0.7 percent, indicating that more people cut back on food during the Super Bowl than cut back on alcohol.

Data is pulled from a database that is collected and maintained by GuestMetrics, based in Ashburn, Virginia. Technomic and GuestMetrics have a strategic partnership in the foodservice industry.

For further information on Technomic’s beverage alcohol forecast and programs for suppliers in the on-premise beverage alcohol channel, please contact David Henkes at 312-506-3927 or dhenkes@technomic.com.

Technomic provides clients with the facts, insights and consulting support they need to enhance their business strategies, decisions and results. Its services include numerous publications and digital products, as well as proprietary studies and ongoing research on all aspects of the food industry.

• Restaurant Marketing Secrets
• The Restaurant Marketing Bible: How To Market Your Restaurant on a Shoestring Budget
• Restaurant Marketing Strategies: Dramatically Improve Your Restaurant Profits While Spending Less Money
• Foodservice Marketing for the ’90s: How to Become the #1 Restaurant in Your Neighborhood
• Restaurant Marketing for Owners and Managers
• The Food Service Professionals Guide to: Increasing Restaurant Sales
• The Food Service Professional Guide to Restaurant Promotion & Publicity: For Just a Few Dollars a Day
• Restaurant Biz Is Showbiz!: Why Marketing Is the Key to Your Success
• Restaurant Newsletters That Pay Off
• Grassroots Marketing For The Restaurant Industry
• Marketing Plan for a Fast-casual Restaurant (Fill-in-the-Blank Marketing Plans, Volume 1 – Fast-casual Restaurant)
• 1000 Restaurant, Bar, and Cafe Graphics: From Signage to Logos and Everything In Between
• Bar and Restaurant Logos
• Logos of American Restaurants
• Creative Restaurant Graphics 1: Excellence in Contemporary Design

Whoever said you can’t have too much of a good thing was right. That’s why after selling more than 750,000 pizzas on Super Bowl Sunday, Papa John’s is offering America another tasty deal – three free toppings on any large cheese pizza for only $9, February 8-10.

The offer is the result of Papa John’s “Toppings for Touchdowns” promotion, announced last week, promising that for every touchdown scored by the winning team in Super Bowl XLIV, customers would receive a free topping on a Papa John’s large cheese pizza for only $9, for the three days following The Big Game. Since three touchdowns were scored by New Orleans in its Super Bowl XLIV victory, that adds up to three free toppings!

As predicted, Super Bowl Sunday is on track to be Papa John’s busiest day of 2010, the company’s first year as Official Pizza Sponsor of the NFL and proud sponsor of Super Bowl XLIV.

Papa John’s also appeared for the first time in the Super Bowl telecast, with a 30-second enhancement which aired near the two minute warning of the first half. The integration, produced by NFL Films, featured Papa John’s Founder John Schnatter making pizza deliveries to fans and people behind the scenes who make the game great. For more information about Papa John’s and to order pizza online, visit www.papajohns.com.

Headquartered in Louisville, Kentucky, Papa John’s International, Inc. (NASDAQ: PZZA) is the world’s third largest pizza company. For nine of the last 10 years, consumers have rated Papa John’s No. 1 in customer satisfaction among all national pizza chains in the American Customer Satisfaction Index (ACSI). Papa John’s also was honored by Restaurants & Institutions Magazine (R&I) with the 2009 Gold Award for Consumers’ Choice in Chains in the pizza segment, ranked first among pizza companies in the 2008 Brand Keys Customer Loyalty Engagement Index, and was named 2007 Pizza Today Chain of the Year. For more information about the company or to order pizza online, visit Papa John’s at www.papajohns.com.

Good at participating restaurants only. Customer pays applicable sales tax. Delivery charges may apply.

• Restaurant Marketing Secrets
• The Restaurant Marketing Bible: How To Market Your Restaurant on a Shoestring Budget
• Restaurant Marketing Strategies: Dramatically Improve Your Restaurant Profits While Spending Less Money
• Foodservice Marketing for the ’90s: How to Become the #1 Restaurant in Your Neighborhood
• Restaurant Marketing for Owners and Managers
• The Food Service Professionals Guide to: Increasing Restaurant Sales
• The Food Service Professional Guide to Restaurant Promotion & Publicity: For Just a Few Dollars a Day
• Restaurant Biz Is Showbiz!: Why Marketing Is the Key to Your Success
• Restaurant Newsletters That Pay Off
• Grassroots Marketing For The Restaurant Industry
• Marketing Plan for a Fast-casual Restaurant (Fill-in-the-Blank Marketing Plans, Volume 1 – Fast-casual Restaurant)
• 1000 Restaurant, Bar, and Cafe Graphics: From Signage to Logos and Everything In Between
• Bar and Restaurant Logos
• Logos of American Restaurants
• Creative Restaurant Graphics 1: Excellence in Contemporary Design

On Super Bowl Sunday, no matter which team you’re rooting for, hot wing sauce always seems to end up as one of the colors painted on your face.

“Their very good excellent,” said customer Greg Ostendorf.

For restaurants like Wild Wing Café, Super Bowl Sunday is their Black Friday.

“We have a lot of great things to draw people out, and guarantee business,” said manager Lainey Nelms.

By guaranteeing that every wing is finger licking good, they hope customers will make a return visit.

Continue reading . . .

• Menu Design: Merchandising and Marketing
• Marketing by Menu
• Menu Design: Marketing the Restaurant Through Menu Graphics

*Receive one $10 Be Our Guest card for every $50 spent at P.F. Chang’s, dine in or take out. Order must total $50 after all discounts are applied and excludes tax and gratuity. This offer does not apply to gift card purchases. The Be Our Guest card must be used on a future visit. Offer valid Sunday, February 7, 2010, only. Valid at P.F. Chang’s locations in the United States excluding Hawaii. See back of Be Our Guest card for further restrictions.

P.F. Chang’s China Bistro, Inc.

P.F. Chang’s China Bistro, Inc. owns and operates two restaurant concepts in the Asian niche. P.F. Chang’s China Bistro features a blend of high-quality, traditional Chinese cuisine and American hospitality in a sophisticated, contemporary bistro setting. Pei Wei Asian Diner offers a modest menu of freshly prepared Asian cuisine in a relaxed, warm environment offering attentive counter service and take-out flexibility. For more information on P.F. Chang’s, please visit the website at www.pfchangs.com.

No matter who wins Super Bowl XLIV, there’s something all fans can rally behind this Sunday: touchdowns, lots and lots of touchdowns. That’s because Papa John’s, the Official Pizza Sponsor of the NFL and Super Bowl XLIV, will make consumers winners, too.

Here’s how it works: For every touchdown scored by the winning team in Super Bowl XLIV, customers will receive a free topping on a Papa John’s large cheese pizza for only $9, for the three days following The Big Game (Feb. 8-10). Three touchdowns, three toppings. Seven touchdowns, SEVEN toppings!

“For 25 years, we’ve kept the same recipe of fresh never frozen dough for our original hand-tossed pizzas, fresh-packed tomato sauce, cheese made from 100% mozzarella and superior-quality toppings,” said Papa John’s founder and chief executive officer, John Schnatter. “We believe better ingredients make a better pizza, and our customers tell us they can taste the difference. We hope for a high scoring game so all of our customers win, with lots of better ingredients at an unbelievably low price.”

Papa John’s “Toppings for Touchdowns” has scored big among football fans in a number of NFL markets this season, including Indianapolis, Baltimore, Dallas and Phoenix. Super Bowl XLIV on Sunday, February 7, marks the first time “Toppings for Touchdowns” will be offered at Papa John’s throughout the country.

From now through Super Bowl XLIV, Papa John’s will have exclusive offers and deals available at www.papajohns.com, including its Super XL IV Pizza – an extra-large pizza with up to four toppings for only $11.99, and its 1^st and 10 Offer – any large pizza for only $10.

Papa John’s has already announced plans of a :30 second enhancement to air during the telecast of Super Bowl XLIV. The integration through NFL Films includes company Founder John Schnatter making surprise deliveries to people behind the scenes who make the game great.

In addition, Papa John’s is supporting a cause-related effort around The Big Game called the “Papa John’s Take It to the House Super Bowl Challenge:”

• If either team “takes it to the house” by returning the opening kickoff of the first or second half for a touchdown in Super Bowl XLIV, Papa John’s will donate $1 million to Habitat for Humanity.
• Even if the challenge is not met, Papa John’s will donate $50,000 to Habitat for Humanity.

Consumers can help increase the challenge donation by signing up as Papa John’s Facebook fans. If Papa John’s surpasses one million fans on Facebook (currently 765,000+) by kickoff of Super Bowl XLIV, the company will double its donation to Habitat for Humanity: $2 million if a player achieves the Take It to the House Challenge; $100,000 if not.

Headquartered in Louisville, Kentucky, Papa John’s International, Inc. (NASDAQ: PZZA) is the world’s third largest pizza company. For nine of the last 10 years, consumers have rated Papa John’s No. 1 in customer satisfaction among all national pizza chains in the American Customer Satisfaction Index (ACSI). Papa John’s also was honored by Restaurants & Institutions Magazine (R&I) with the 2009 Gold Award for Consumers’ Choice in Chains in the pizza segment, ranked first among pizza companies in the 2008 Brand Keys Customer Loyalty Engagement Index, and was named 2007 Pizza Today Chain of the Year. For more information about the company or to order pizza online, visit Papa John’s at www.papajohns.com.

• The Food Service Professionals Guide to: Increasing Restaurant Sales
• The Food Service Professional Guide to Restaurant Promotion & Publicity: For Just a Few Dollars a Day
• Restaurant Biz Is Showbiz!: Why Marketing Is the Key to Your Success
• Restaurant Newsletters That Pay Off
• Grassroots Marketing For The Restaurant Industry
• Marketing Plan for a Fast-casual Restaurant (Fill-in-the-Blank Marketing Plans, Volume 1 – Fast-casual Restaurant)

A Chicago pizzeria wants to make sure U.S. troops overseas have everything they need for a perfect Super Bowl party Sunday.

Gino’s East will send 10,000 frozen, deep-dish pizzas to American soldiers in the Middle East just in time for the big game. The effort is part of the “Pizzas 4 Patriots” initiative.

Restaurant owner and retired Air Force Master Sergeant Mark Evans started sending troops pizza four years ago when his son asked whether G.I.s ever got to eat pizza from home.

A record 28,000 pizzas were sent for various occasions in 2009.

This year, DHL has volunteered its delivery services and American dairy farmers are also on board to send $7,000 bottles of milk and 500 footballs to various bases in Iraq.

Source: cbn.com

T.G.I. Friday’s announced it will offer $5 off party platters at participating restaurants in the U.S. for the February 7, 2010 professional football championship between New Orleans and Indianapolis. In addition, Friday’s will extend its offer of half-price appetizers in the bar after 4 p.m. for a limited time, including the Feb. 7 big game, which will be televised at participating T.G.I. Friday’s bars coast-to-coast.

“Traditionally, the ‘Big Game’ is celebrated at home with friends and what better way to celebrate than by bringing Friday’s specially-priced party platters with you,” said John Neitzel, president and chief operating officer of T.G.I. Friday’s USA. “Of course, we invite you to watch the game at Friday’s, where our guests can enjoy half-price appetizers for a limited time including the big game day.”

The $5 off party platters must be ordered 24 hours in advance. Guests can choose from the following T.G.I. Friday’s Party Platters: Baby Back Ribs, Jack Daniel’s(R) Ribs, California Club Sandwiches, Tuscan Spinach Dip, Fresh Garden Salad, Caesar Salad, Jack Daniel’s(R) Wings, Fresh Fruit, Fajitas, Sesame Jack Chicken Strips, Pecan-Crusted Chicken Salad, Chicken Fingers, Vanilla Bean Cheesecake and Chocolate Peanut Butter Pie.

You can follow T.G.I. Friday’s news on Facebook (http://www.facebook.com/TGIFridays), Twitter @TGIFriday’sNews and YouTube (http://www.youtube.com/TGIFridaysNews).

With more than 900 restaurants in 60 countries, including approximately 600 restaurants in the U.S., T.G.I. Friday’s offers great food, innovative drinks and a unique experience filled with flair and a Thank God It’s Friday’s(TM) attitude. Friday’s authentic, engaging atmosphere makes it the perfect place to escape, socialize and connect with people while getting a rejuvenating second wind. Members of Give Me More Stripes(R), Friday’s guest recognition program, receive free stuff and special perks year-round. As the original casual dining restaurant, T.G.I. Friday’s has a rich heritage which includes being credited with popularizing Happy Hour, Long Island Iced Tea and Loaded Potato Skins. T.G.I. Friday’s is also famous for its flair bartenders, approximately 8000 of whom compete annually for the title of the “World’s Greatest T.G.I. Friday’s Bartender.”

Carlson Restaurants Worldwide Inc., the parent company of TGI Friday’s Inc., is a privately held company owned by Minneapolis-based Carlson, a world leader in the hospitality and travel industries. As of January 2010, Carlson Restaurants Worldwide owns, operates, franchises or licenses more than 1,000 restaurants in 60 countries. For more information, visit http://www.fridays.com.

On Sunday, February 7th, over 400 Hooters restaurants in The United States and Canada will donate all their stores sales for to-go and dine in, food and beverage orders for the duration of the 4th quarter of the Super Bowl Game to the Haiti relief effort. The money raised will go to Stop Hunger Now, an international hunger relief organization that coordinates the distribution of food and other life-saving aid around the world.

“Our Hooters Community wanted to find a way to help ease the suffering in Haiti. By supporting Stop Hunger Now we have found a path that involves feeding people which only makes sense with us being in the Restaurant Industry,” stated Mike McNeil, Vice President of Marketing for Hooters of America, Inc. “We are very impressed with the work that Stop Hunger has done around the world and already in Haiti. They have told us that the funds we generate in this effort will provide over 300,000 meals for hungry victims, especially children. That is a tangible benefit that makes our Operators and Franchisees proud,” concluded McNeil.

The Sunday of the Super Bowl is historically the largest sales day of the year for Hooters. This is the 6th year in a row that Hooters is giving away a TV in every location during the game, and sales are expected to hold true to the high sales trend.

Hooters of America, Inc. is the franchisor and operator of over 450 Hooters restaurants in 42 states and 26 foreign countries. The first Hooters opened in 1983 in Clearwater, Florida. Hooters is well-known for its brand of food and fun, featuring a casual beach-theme atmosphere, a menu that features seafood, sandwiches and Hooters nearly world famous chicken wings, and service provided by the All-American cheerleaders, the Hooters Girls. For more information about Hooters visit www.hooters.com.

Stop Hunger Now is a Raleigh-based international hunger relief agency that has been fulfilling its commitment to end hunger for over 10 years. Since 1998, the organization has coordinated the distribution of food and other lifesaving aid to children and families in countries all over the world. Stop Hunger Now has provided over $56 million worth of direct aid and 18 million meals to more than 70 countries worldwide. For more information visit www.stophungernow.com.

• Hooters, Medium Wing Sauce, 12-Ounce (6 Pack)
• Hooters, Wing Sauce Hot, 12-Ounce (6 Pack)

As the teams from New Orleans and Indianapolis are huddling up to play the biggest game of the football season on Feb. 7 in Miami, the Pizza Hut team of more than 120,000 employees will be calling plays from the kitchens at over 6,000 restaurants across the country to fill pizza orders on the company’s busiest day of the year.

Pizza Hut is expecting a 50 percent increase in business for the big game over a typical Sunday –that means that Pizza Hut will receive over 1.2 million orders through online, phone, text and iPhone ordering.

To visualize all those orders for pizza, pasta and wings, the Pizza Hut research team pulled together some unique stats that demonstrate how a hungry nation of football fans gets fed:

• On game day, Pizza Hut will sell customers their favorite pizzas – to the tune of 1.7 million pizzas – enough to cover more than 45 football fields.
• If all of the Pizza Hut employees working were lying head to toe, they would stretch almost the entire distance between Miami and Key West, Fla. — equivalent to 28 football fields.
• Pepperoni is the favorite pizza topping—60 percent of Americans will be eating pepperoni on their Pizza Hut pizza during the big game. Italian sausage is the second favorite topping, followed by ham.
• Phone orders are the favorite ordering method, with over 80 percent of orders placed over the phone.

A Big Deal for the Big Game: Any Pizza Hut Pizza is $10

Because no big game party is complete without Pizza Hut pizza, this year Pizza Hut is offering fans a special deal – any pizza at Pizza Hut is now just $10. That means customers can order any size pizza, with any crust and any toppings for $10. The only exceptions are that double toppings are not available on this $10 offer, and Stuffed Crust Pizza is available for an additional charge. The Pizza Hut $10 offer will be available for a limited time and no coupon is required.

Fans also can add a little kick to their big game spreads with WingStreet wings, which offer eight delicious sauces for traditional, crispy bone-in or boneless varieties. For those looking for a twist on traditional fare, Tuscani Pastas from Pizza Hut are sure to be as big of a crowd pleaser as a fourth quarter touchdown.

Game Day Ordering Play: 20 Percent Off First Time Online Orders

More than 80 percent of the game day orders occur before halftime, so Pizza Hut recommends placing your order early. Fortunately, Pizza Hut offers more ways to order than any other national chain. Pizzahut.com is a convenient way to place your order up to a week in advance, and first time online customers will receive 20 percent off their online order. The Pizza Hut interactive iPhone App offers pizza lovers a user-friendly way to order their favorites time and time again. You can also order via text message, mobile Web, even through Facebook. For more information or to place your order, visit Pizzahut.com.

Pizza Hut delivers more pizza, pasta and wings than any other restaurant. The only pizza company to be named a top ten franchise in 2009 by Entrepreneur Magazine, Pizza Hut began 50 years ago in Wichita, Kansas and today operates thousands of restaurants around the globe. Pizza Hut, Inc. is a subsidiary of Yum! Brands, Inc. ( YUM). To check out what’s new at Pizza Hut visit Pizzahut.com.

• Pizza Hut Gift Card Collection

Americans were pleasantly surprised last year when Denny’s, home of the original real breakfast, announced during the Super Bowl that it was offering a Free Original Grand Slam for one day at its restaurants nationwide. After pioneering the way for giveaways and feeding 2 million grateful Americans who took advantage of the offer, Denny’s is doing it again…plus more! Denny’s first engaging and humorous Super Bowl third quarter commercial is one of three and will announce a Free Original Grand Slam offer that will take place on Tuesday, February 9th from 6 a.m. through 2 p.m. at participating restaurants.

In the first thirty second Super Bowl ad, which is part of a new campaign created by Goodby, Silverstein & Partners, Denny’s introduces a brand advocate who invites viewers to enjoy a Free Original Grand Slam while warning chickens to get out of town because “it’s going to be a tough week for egg layers.” We see chickens sitting in a sports bar, shopping in an electronics store and watching television in a living room express tremendous shock as they hear the news, knowing they are going to have a busy work week ahead. Denny’s “Chicken Warning” ad continues the tradition of using humor to communicate to millions of Super Bowl viewers. The chicken theme continues into the fourth quarter with a thirty second spot highlighting the Free Original Grand Slam offer on Tuesday, February 9th and a fifteen second ad prior to the two minute warning, re-launching Denny’s Free Original Grand Slam Birthday offer.

“We are leveraging the power of Super Bowl once again to connect with our customers to keep Denny’s in their hearts and minds by communicating our Original Grand Slam offer,” said Nelson Marchioli, CEO and President of Denny’s. “We know that times are still tough and a free hot breakfast helps a lot of folks and their families… we heard from thousands last year who thanked us. This year Denny’s will even go beyond just one day of free meals by offering a number of everyday affordable programs all year.”

From online and in store sweepstakes to birthday offers and endless fries and pancakes, Denny’s continues to give back all year long.

• Grand Slam For a Year – It’s more than just a Free Original Grand Slam on February 9th. Anyone can register February 1st through February 14th, 2010 online at www.dennys.com or in store to win one FREE Original Grand Slam every week for one year. There will be 52 winners announced, one each week. Winners will be posted each week on dennys.com.
• Free Burger and Fries – From February 1st through 14th, the first 500,000 people who sign up for the new Denny’s Rewards program online will receive a FREE burger and fries available March 1st through March 7th, 2010.
• Endless Pancakes and Fries – Denny’s will provide free refills to any order of French fries or pancakes at participating locations nationwide. In addition to the Free Original Grand Slam giveaway and the sweepstakes, Denny’s is distinguishing itself from its competitors with a limited time generous offer starting February 10th that takes refills beyond beverages and gives more everyday value to customers.
• Denny’s Birthday Original Grand Slam – The Party’s back at Denny’s. Consumers are invited to celebrate birthdays with a Free Original Grand Slam meal at participating restaurants. The Original Grand Slam offer is free for the birthday guy or gal dining in and who shows proof that it’s their birthday. The Denny’s birthday offer continues Original Grand Slam kindness…there are more than 300-million Americans who celebrate birthdays.

Denny’s integrated Super Bowl campaign also includes print ads in USA Today, an extensive social media program that extends the life of the characters from the Super Bowl spot into exclusive webisodes that will be featured on Denny’s Facebook and Twitter, digital media and a radio tour.

Denny’s is America’s largest full-service family restaurant chain, with more than 1,500 locations. For more than 50 years, Denny’s has been serving up real breakfast 24/7. Home of the famous Grand Slam breakfasts, Denny’s provides a variety of flavorful food and beverage choices. For more information on Denny’s, please visit www.dennys.com.

• The Denny’s Story: How a Company in Crisis Resurrected Its Good Name and Reputation

Since NFL play began in August, Papa John’s has been “in the house” of football fans nationwide, with millions of pizzas delivered at stadiums and homes across the country. The first-time NFL sponsor will culminate the season by being in the house at The Big Game, with some special deliveries featured in a unique integration in the Super Bowl XLIV telecast on CBS on February 7.

As the Official Pizza Sponsor of the NFL and Super Bowl XLIV, Papa John’s will be featured in the Super Bowl telecast for the first time in company history. Near the two-minute warning of the first half, Papa John’s Founder John Schnatter will be featured in a 30-second broadcast enhancement, customized and themed for Super Bowl XLIV, celebrating the people who make the NFL and Super Bowl XLIV great — the latest installment in the brand’s “Papa’s in the House” ad campaign.

“As the quality leader in the pizza category, for years football fans have invited Papa John’s to be the guest of honor at their homes while watching the Super Bowl,” said Papa John’s Chief Marketing Officer, Andrew Varga. “This year, we are excited to be in the house as the Official Pizza Sponsor of the NFL and Super Bowl XLIV, and to be able to thank the fans and those behind the scenes who make the game great.”

From now through Super Bowl XLIV, Papa John’s will have exclusive offers and deals available at www.papajohns.com, including its Super XL IV Pizza – an extra-large pizza with up to four toppings for only $11.99, and its 1st and 10 Offer – any large pizza for only $10.

Headquartered in Louisville, Kentucky, Papa John’s International, Inc. (NASDAQ: PZZA) is the world’s third largest pizza company. For nine of the last 10 years, consumers have rated Papa John’s No. 1 in customer satisfaction among all national pizza chains in the American Customer Satisfaction Index (ACSI). Papa John’s also was honored by Restaurants & Institutions Magazine (R&I) with the 2009 Gold Award for Consumers’ Choice in Chains in the pizza segment, ranked first among pizza companies in the 2008 Brand Keys Customer Loyalty Engagement Index, and was named 2007 Pizza Today Chain of the Year. For more information about the company or to order pizza online, visit Papa John’s at www.papajohns.com.

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While the NFL prepares to crown a new champion in 2010, Wingstop restaurants nationwide are gearing up for a tenth-straight record-setting performance on Super Bowl Sunday. More than 5,200 employees will suit up on Feb. 7, when the national chain expects to sell more than 5 million chicken wings by the time the Vince Lombardi Trophy is hoisted that evening.

Last year Wingstop set a single-day record of just over 4 million wings sold. In addition, almost half of the Wingstop restaurants systemwide broke their all-time weekly sales records during the week leading up to the Super Bowl in 2009, and Wingstop CEO Jim Flynn expects more of the same this year.

“There is no doubt that chicken wings have become a staple at Super Bowl watching parties across the nation,” said Flynn. “And with sports fans placing orders earlier and earlier and also with an increase in online orders, our restaurants are able to handle the big day with little trouble.”

Because of the high demand, Wingstop officials suggest that fans order their wings well in advance of the game by going to Wingstop.com to find the location and phone number of the nearest location.

“Don’t wait until the last minute,” said Flynn. “You want to have your wings for the entire day’s activities.”

If Wingstop meets its one-day sales expectations, it will mark the 10th straight year that the national chain has set a sales record on the day of the Super Bowl. From a fan favorite standpoint, Original Hot is expected to be the #1 choice on game day, followed closely by Lemon Pepper and Hickory Smoked BBQ.

“Original Hot is the perennial champion when it comes to our nine flavors,” said Flynn of the chain’s top-selling sauce. “And this year we’re offering guests even more variety with the addition of boneless wings, which can be mixed and matched with our traditional bone-in wings.”

A complete list of Wingstop locations nationwide, along with online ordering information is available at www.wingstop.com.

Founded in 1994 in Garland, Texas, Wingstop has more than 435 restaurants open across the United States and Mexico. With a sole focus on chicken wings, the Wingstop menu features nine wing flavors including Original Hot, Cajun, Atomic, Mild, Teriyaki, Lemon Pepper, Hawaiian, Garlic Parmesan, and Hickory Smoked BBQ. Wings are made fresh, cooked-to-order and customers can also choose from homemade side dishes including Wingstop’s award winning fresh-cut seasoned fries. Wingstop has experienced more than six consecutive years of positive sales increases, received multiple American Business Awards, was crowned Wing King at the National Buffalo Wing Festival, honored with the 2009 Consumers’ Choice in Chains Award, and has been named ‘best wings’ by outlets across the country. Troy Aikman, three-time Super Bowl champion and Hall of Fame quarterback, has served as the chain’s national spokesman since 2003.

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Denny’s restaurant chain hopes to score another home run with customers by offering free Grand Slam breakfasts after next month’s Super Bowl.

The 24-hour-restaurant chain will give away its signature breakfasts from 6 a.m. to 2 p.m. Feb. 9 at its outlets across the country. That’s the Tuesday following Super Bowl XLIV.

Last year, Denny’s, with 1,500 locations nationwide, including seven in Brevard, served about 2 million Grand Slams after announcing the offer during the Super Bowl match-up between the Pittsburgh Steelers and Arizona Cardinals.

“Our motto for this year is that we’re going for 3 million,” said Dennis Brady, owner of Denny’s restaurants in Palm Bay and Viera.

Continue reading . . .

• The Denny’s Story: How a Company in Crisis Resurrected Its Good Name and Reputation

On Sunday, February 7th during the Super Bowl, every Hooters restaurant in the country will give away a Sharp Electronics 40″ LCD High Definition TV to one lucky customer that night.  Super Bowl Sunday is the largest sales day of the year, with over 1 million chicken wings sold that day. 

“This is our 6th year to give TV’s away at every Hooters during the big game.  It has almost become as large of a tradition as Hooters chicken wings during the game,” stated Mike McNeil, Vice President of Marketing for Hooters. 

In addition to the TV giveaway, Hooters will have a huge presence in Miami during the week leading up to game.  For 10 days Hooters will take over the pool at the Bud Light Hotel, currently the Surfcomber, and throw the biggest party of the year complete with bikini clad Hooters Girls, giveaways and music.  On Wednesday night, February 3rd, Hooters is hosting a party featuring musical performances from Uncle Kracker and DJ Skribble.

Hooters of America, Inc. is the franchisor and operator of over 450 Hooters restaurants in 42 states and 26 foreign countries.  The first Hooters opened in 1983 in Clearwater, Florida.  Hooters is well-known for its brand of food and fun, featuring a casual beach-theme atmosphere, a menu that features seafood, sandwiches and Hooters nearly world famous chicken wings, and service provided by the All-American cheerleaders, the Hooters Girls.  For more information about Hooters visit http://www.hooters.com.

As Super Bowl Sunday fast approaches, Buffalo Wild Wings Grill & Bar® is preparing its restaurants for what has historically been its biggest sales day of the year. During the countdown to kickoff, sports fans and wing lovers alike will descend upon the sports grill and bar’s more than 650 locations to satisfy their craving for wings while enjoying the action on one of the restaurant’s dozens of HD big screens and TVs. To complete the Game Day experience for lucky sports fans, Buffalo Wild Wings will be running a variety of promotions including VIP parties and its Best Seat in the House promotion, where guests can enter a drawing for prime seating arrangements at participating locations across the country.

On Super Bowl Sunday 2009, Buffalo Wild Wings sold more than 3.6 million traditional bone-in wings and nearly 1.5 million boneless wings. The Company expects even larger numbers this year, thanks to the addition of over 90 restaurants since last year’s big game. To thank its devoted wing lovers, on game day participating Buffalo Wild Wings will be offering a special coupon, where guests can receive six free wings with a purchase of 12 traditional wings, or four free boneless wings with the purchase of eight boneless wings on their next visit. Takeout is expected to make up almost half of all orders on game day, as wing lovers swoop in to pick up their favorite flavors of wings to go. Guests are encouraged to place their takeout orders early. Buffalo Wild Wings locations are now accepting orders to ensure ample supply at all restaurants.

“Super Bowl is a very exciting time for Buffalo Wild Wings every year,” commented Sally Smith, president and CEO of Buffalo Wild Wings. “Our guests love football and our restaurants are excited and well prepared to handle the huge increase in demand for our wings on game day. The Super Bowl is the culmination of months of football frenzy in our restaurants and we are as excited as our guests to see who makes it to the final game in Miami. Football and chicken wings go hand-in-hand for a great game day experience. All of our restaurants across the country will be ready to welcome sports fans and loyal guests through our doors and arm them with plenty of wings to enjoy as they watch the action unfold on screen.”

Buffalo Wild Wings begins working with its suppliers months in advance to ensure each of its locations have more than enough fresh wings to feed hungry fans on game day. The Company also tracks the playoffs to determine which markets will need a larger supply based on which teams continue to play and ultimately make it to Miami, and will shift deliveries and place additional orders as necessary.

Buffalo Wild Wings will also have a presence in Miami, as the Super Bowl marks the culmination of the Buffalo Wild Wings Fantasy Football All-Star Blogger League, which pitted 12 of the nation’s top fantasy football experts against each other in a unique battle of fantasy skill and blogging will. The league’s commissioner, famed TV studio host and football guru, Trey Wingo, will accompany the winning blogger, Sarah Holladay, a.k.a. ‘The Fantasy Football Librarian’, to Miami to host an in-restaurant event and attend the game to blog and tweet about the experience to their loyal followers.

Additionally, the Company will host the winners of its Buffalo Wild Wings Football Challenge in Tampa where 22 guests and four Buffalo Wild Wings team members won the chance to play a flag football game at Raymond James Stadium on the Saturday following the Super Bowl. The winners will be drafted to one of two teams – coached by NFL star Mike Golic and his ESPN Mike & Mike co-host, Mike Greenberg. The two teams are captained by Jerome Bettis of the Pittsburgh Steelers and Marshall Faulk, St. Louis Rams legend and current NFL Network analyst. Guests primarily entered at Buffalo Wild Wings through the restaurant’s BuzzTime trivia network.

About Buffalo Wild Wings

Buffalo Wild Wings, Inc., founded in 1982 and headquartered in Minneapolis, Minnesota, is a growing owner, operator and franchisor of restaurants featuring a variety of boldly-flavored, made-to-order menu items including Buffalo-style chicken wings spun in one of 14 signature sauces. Buffalo Wild Wings is an inviting neighborhood destination with widespread appeal and is the recipient of dozens of “Best Wings” and “Best Sports Bar” awards from across the country. There are currently more than 650 Buffalo Wild Wings locations across 42 states.