Taco Bell Introduces Quesarito to Food Fans Nationwide

Regional Favorite Burrito and Quesadilla Food Mash-Up Goes Mainstream Following Best Test Market Response Since Doritos® Locos Tacos Irvine, CA  (RestaurantNews.com)  Quesadilla or burrito? Fans everywhere can freely choose both as Taco Bell® brings together the two timeless favorites, and…
Taco Bell’s Secret Recipe for New Products

One Saturday morning in January 2013, Heather Mottershaw was at home scrolling through status updates on Facebook when a photo caught her eye. A friend had uploaded a picture of his soon-to-be-devoured meal at a restaurant, which Mottershaw describes as…
Taco Bell Announces Brian Niccol as New CEO Effective January 1, 2015

Irvine, CA  (RestaurantNews.com)  Taco Bell Corp., a division of Yum! Brands, Inc. (NYSE:YUM), announced today that Brian Niccol will be promoted to chief executive officer on January 1, 2015. Niccol, 40, who currently serves as president, Taco Bell U.S., will…
Taco Bell Restaurants Rolling out Breakfast Nationwide

The Waffle Taco and A.M. Crunchwrap™ Will Go Nationwide as Part of the Largest Menu Expansion in Taco Bell History Irvine, CA  (RestaurantNews.com)  The wait is almost over. Taco Bell® Breakfast, which will offer the highly anticipated and revolutionary Waffle…
Fiery Doritos Locos Tacos to Heat up Taco Bell Restaurants August 22

Taco Bell® and Frito-Lay® Continue Successful Cross-Channel Partnership Through Latest Launch Irvine, CA  (RestaurantNews.com)  After weeks of fans guessing via social media what the next Doritos® Locos Tacos flavor will be, today Taco Bell® finally announced the much-anticipated menu item’s…
Inside Taco Bell’s Transformation of the Traditional Taco

The latest flash point in America’s fast food wars and the hottest thing on the counter is not a new hamburger or fries product. It’s Taco Bell’s transformation of the traditional taco with its Doritos and Cool Ranch Doritos Locos…
Taco Bell Growth Plan Poses Challenges

Taco Bell turned in unexpectedly strong sales in 2012, but delivering a second consecutive year of restaurant sales growth will be a difficult task for the No. 1 Mexican fast-food chain. Taco Bell’s two-track strategy – cheap Doritos tacos for…

Brand Also Reveals Details for Cantina Bell® Super Bowl Pre-Game Commercial ‘LIVE MÁS® Monday’ Offers a Free Churros With Any Purchase Following Super Bowl on Feb. 4 Irvine, CA  (RestaurantNews.com)  Get Ready to LIVE MÁS® during this year’s Super Bowl.…

Quick Service Restaurant Brand Returns to the Big Game for the First Time Since 2010 Irvine, CA  (RestaurantNews.com)  To officially kickoff the New Year, Taco Bell® announced today it will advertise during Super Bowl XLVII, which will be broadcast on…

Partnership with Chef Lorena Garcia Will Bring New Ingredients, and Gourmet Bowls and Burritos for Less Than $5 Each, Guaranteed Cantina Bell ™ Menu Offers Layers of Flavors; Veggie Options Among the New Items: Whole Black Beans, Citrus and Herb…

Taco Bell’s new take on the taco, featuring orange Doritos dust, has helped put the sizzle back in its U.S. sales after a nearly yearlong slump stemming from a short-lived lawsuit that caused the chain some queasiness. Sales at Taco…

On March 21, 1962, Glen Bell opened the very first Taco Bell restaurant. Irvine, CA  (RestaurantNews.com)  Glen Bell didn’t frame the first dollar he made selling a taco.When his dream to bring great Mexican food to mainstream America became a…

Fifty Years After Introducing the Crunchy Taco to America, Taco Bell Partners with Frito-Lay to Reinvent its Most Popular Menu Item Company Celebrates with Midnight Launch and Biggest Product Introduction in its History Irvine, CA  (RestaurantNews.com) Taco Bell® made history…

Get ready to rock, Doritos-heads. You’ll soon be able to turn your tongue, fingers and hoodie strings orange by eating at Taco Bell. The national rollout is on March 8, but the buzz has been building for months. A clock…

For Yum! Brands Inc.’s Taco Bell, thinking outside the bun means going gourmet. The chain that once used a talking chihuahua to sell chalupas is working with Miami chef Lorena Garcia to win back eaters who have become accustomed to…

Glenda King, a 58-year-old college administrative assistant, used to frequent a Taco Bell near the University of Louisville “at least twice a week” — but that was before a Qdoba Mexican Grill restaurant opened nearby. “That’s why I quit eating…