Wendy’s new CEO is fed up with the No.3 burger chain being portrayed as the fallen star of the fast-food industry. In his first interview since being named chief executive last month, Emil Brolick speaks candidly with USA TODAY marketing…

When Wendy’s began Project Gold Hamburger two years ago, they knew that they couldn’t totally reinvent a classic. However, the new Dave’s Hot N’ Juicy is a drastically updated and improved cheeseburger featuring two patties made from fresh beef, and…

When Wendy’s decided to remake its 42-year-old hamburger, the chain agonized over every detail. A pickle chemist was consulted. Customers were quizzed on their lettuce knowledge. And executives went on a cross-country burger-eating tour. The result? Dave’s Hot `N Juicy,…

Wendy’s is giving its cheeseburgers a complete “taste-lift” by totally reinventing it – beef patty, bun and toppings — and aptly naming it Dave’s Hot ‘N Juicy Cheeseburger. An homage to Wendy’s founder, Dave Thomas, the cheeseburger is the hottest…

When Wendy’s decided to remake its 42-year-old hamburger, the chain agonized over every detail. A pickle chemist was consulted. Customers were quizzed on their lettuce knowledge. And executives went on a cross-country burger-eating tour. The result? Dave’s Hot ‘N Juicy,…