Wetzel’s Pretzels Partners with Kitchen United to Test Delivery

Company continues to expand its footprint outside of traditional malls Pasadena, CA  (RestaurantNews.com)  For guests in Pasadena, California, who know there’s simply nothing like a hot, fresh, scratch-made Wetzel’s Pretzel, today is their lucky day, as Wetzel’s Pretzels has announced…
Wetzel’s Pretzels Reports 2018 Results and 2019 Outlook

Continued Same-Store Sales Growth and Expansion Highlight Banner Year Pasadena, CA  (RestaurantNews.com)  Wetzel’s Pretzels, the innovator in the fresh-baked pretzel category, today announced highlights and financial results for its 2018 fiscal year along with its outlook for fiscal year 2019.…
Wetzel’s Pretzels Continues East Coast Expansion

Opportunities Available Now for Multi-Unit Operators in the Boston Area Pasadena, CA  (RestaurantNews.com)  Wetzel’s Pretzels is a brand born from the Southern California lifestyle that has cultivated fans for more than 20 years thanks to its scratch-made pretzels, fresh lemonade…
Wetzel’s Pretzels Promotes Jennifer Schuler to CEO

Brand’s Former President and CMO Named to the Nation’s Restaurant News 2019 “Power List” Pasadena, CA  (RestaurantNews.com)  Wetzel’s Pretzels, the innovator in the fresh-baked pretzel category, today announced that it has promoted Jennifer Schuler to CEO. Schuler, who has served…
Wetzel’s Pretzels Continues Domestic Expansion with Texas Development Focus

Opportunities Available Now for Multi-Unit Operators Pasadena, CA  (RestaurantNews.com)  Wetzel’s Pretzels is a brand born from the Southern California lifestyle that has cultivated fans for more than 20 years thanks to its scratch-made pretzels, fresh lemonade and craveable Cin-a-Bitz. Building…
Wetzel’s Pretzels Donates More Than $100,000 to Fight Childhood Hunger

Contributions from Leading Pretzel Brand Will Result in More Than 1 Million Meals to Children in Need Through No Kid Hungry®  Pasadena, CA  (RestaurantNews.com)  Thanks to passionate Wetzel’s Pretzels team members, franchisees and customers across the country, the brand has…
Wetzel’s Pretzels Adds Veteran CFO to Leadership Team

Senior Finance Executive Tasked with Elevating Brand’s Category-Leading Same Store Sales  Los Angeles, CA  (RestaurantNews.com)  Wetzel’s Pretzels today announced that veteran retail finance executive, Kimberly Smith, has joined the team as its Chief Financial Officer. In this role, Smith will…
Wetzel’s Pretzels Opens First Location in China

Brand to Add Two Additional Locations in Shanghai this Summer  Pasadena, CA  (RestaurantNews.com)  Wetzel’s Pretzels, the innovation leader in the fresh-baked pretzel category, today announced it has opened its first location in China, six months after signing a deal to…
Wetzel’s Pretzels Plans Strategic Expansion Across Texas

Everything is Bigger in the Lone Star State – Including Franchise Opportunities  Pasadena, CA  (RestaurantNews.com)  Freshly made from simple ingredients, the iconic Wetzel’s Pretzel brings smiles to the faces of everyone who bites into its golden-brown exterior. Wetzel’s Pretzel’s leadership…
Wetzel’s Pretzels Announces International Expansion Across China

First Location in Shanghai Scheduled to Open in Mid 2018 with 50 Planned for the Region  Pasadena, CA  (RestaurantNews.com)  From a single pretzel shop to more than 340 locations throughout the country Wetzel’s Pretzels is a brand that resonates with…
Wetzel’s Pretzels Celebrates Fourth Annual National Wetzel Day

Free Pretzels for All Guests on April 26 and a Special Surprise for Those Who Follow the Company on Instagram Pasadena, CA  (RestaurantNews.com)  In honor of National Pretzel Day on Thursday April 26, Wetzel’s Pretzels, the innovator in super-premium hot…
Wetzel’s Pretzels Reports 2017 Results and 2018 Outlook

Continued Same-Store Sales Growth and Non-Traditional Unit Expansion Highlight Year Pasadena, CA  (RestaurantNews.com)  Wetzel’s Pretzels, the innovator in the fresh-baked pretzel category, today announced highlights and financial results for its fiscal year 2017 along with its outlook for fiscal year…
Wetzel’s Pretzels Celebrates Third Annual National Wetzel Day

Free Pretzels for All Guests on April 26 and a Special Surprise for Those Demonstrating their Wetzel’s Family Loyalty Pasadena, CA  (RestaurantNews.com)  In honor of National Pretzel Day on April 26, Wetzel’s Pretzels, the innovator in super-premium hot and fresh…
Wetzel’s Pretzels Announces Company Sale

Leading Dallas-Based Private Equity Group Acquires Majority Stake in Company Pasadena, CA  (RestaurantNews.com)  Wetzel’s Pretzels, the innovator in the fresh-baked pretzel category, today announced that CenterOak Partners, a leading Dallas-based private equity group with significant consumer brand, business service and…
Wetzel’s Pretzels Unveils New Rewards Mobile App

New loyalty app by Relevant Mobile enhances guest experience at nearly 300 locations Pasadena, CA  (RestaurantNews.com)  Wetzel’s Pretzels, the innovator in the fresh-baked pretzel category, today unveiled its all-new Wetzel’s Pretzels® Rewards Mobile App, which allows guest to earn free…
Wetzel’s Pretzels Launches Mobile App

Built-In Payment and Loyalty Enable Guests to Bake-Up Wetzel’s Rewards Quickly Pasadena, CA  (RestaurantNews.com)  Wetzel’s Pretzels, the innovator in the fresh-baked pretzel category, today unveiled its new state-of-the-art mobile app, available for iOS and Android users and valid at Wetzel’s…
Wetzel’s Pretzels Announces Expansion into Middle East

Company Partners with Region’s Largest Franchisee and Mall Developer Pasadena, CA  (RestaurantNews.com)  Wetzel’s Pretzels, the innovator in the fresh-baked pretzel category, today announced it has partnered with the Fawaz Alhokair Group, one of the Middle East’s largest and most influential…
Wetzel’s Pretzels Reports 2015 Results and 2016 Outlook

Continued Same-Store Sales Growth and Guest-Embraced New Product Introductions Highlight Past Year Pasadena, CA  (RestaurantNews.com)  Wetzel’s Pretzels, the innovator in the fresh-baked pretzel category, today announced highlights and financial results for its fiscal year ending December 27, 2015, along with…
Wetzel’s Pretzels Announces National Wetzel Day Celebration

Company celebrates on April 26 by offering free pretzels to Wetzels or those ready to proclaim their Wetzel’s loyalty Pasadena, CA  (RestaurantNews.com)  In honor of National Pretzel Day on April 26, Wetzel’s Pretzels, the innovator in super-premium, hot and fresh…