Taste for chicken whets global chains

Renowned local restaurants nowadays are facing stiff competition from global chicken companies successively entering the market.

Chicken chains have virtually encircled the Turkish market, aiming to tap into the $800 million chain restaurant industry. Some global giants even say they aim to open one new restaurant every week in Turkey while established chains are bracing for tough competition with the new entries.

Kentucky Fried Chicken, which was established in Turkey in 1989, and Popeye’s, which entered the market two years ago, are competing for the top spot. Wienerwald, a German chain that entered Turkey last year, opened 15 restaurants in less than a year and claimed the third spot. Wienerwald also aims to open a new restaurant each week. Portugal’s Nando’s is expanding, and Korea’s BBQ targets 50 stores in the short term.

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