Del Taco announced today that it has signed a franchise development deal with Supremo Taco, LLC, an affiliate of the 200-unit, Dallas, Tx-based Sun Holdings owned by Guillermo Perales. The multi-unit, multi-area agreement calls for new Del Taco restaurants to be opened in the Dallas area over the next five years.
Since founding the company in 1997, Perales has built Sun Holdings into one of the area’s top restaurant developers with a strong focus on quality operations. Sun Holdings owns and operates more than 200 restaurants including Popeye’s, Burger King Restaurants, Cici’s Pizza and Golden Corral restaurants of which Sun Holdings is the system’s largest franchisee. Sun Holdings is the recipient of the Golden Plate award from Popeye’s for operations excellence.
Perales is the largest Hispanic franchisee in the US and is the 20th largest franchisee operator in the country. He is a recipient of the prestigious Ernst & Young Entrepreneur of the Year Award.
“We wanted to add a Mexican QSR concept to our portfolio and Del Taco offers the best quality and best investment opportunity,” said Guillermo Perales. “We wanted to bring Del Taco to Dallas because we know this market so well. More than 80 percent of our restaurants are located here. We believe there is a great opportunity for Del Taco and look forward to bringing the great taste of Del Taco to Texas.”
Perales cited Del Taco’s strong financial position, history of operations excellence, commitment to the Texas market and long-term brand success as the reasons he chose the chain.
“Guillermo Perales and Sun Holdings have exactly the operations strength and experience we’re looking for to grow the Del Taco franchise family,” said Jim Lyons, Chief Development Officer and Franchising Chief Operations Officer for Del Taco. “Their breadth of experience in owning and operating restaurants bodes well for our brand and the success of the business in the Dallas-Fort Worth market.”
The deal with Perales will add to Del Taco’s already growing presence in the Dallas market. In 2010, the company announced plans to open restaurants in the area, with a first location opening in Denton last November. A second company location is planned for McKinney.
For more than 40 years, Del Taco has been offering menu items that appeal to a broad range of tastes with a strong emphasis on quality and value. The menu includes Mexican offerings of tacos, burritos, quesadillas and nachos as well as American favorites like hamburgers, fries and milk shakes. Each item is made to order with quality ingredients including lard-free beans made from scratch daily, real cheddar cheese grated on site, chicken grilled fresh every hour, hand-made salsa and fresh produce.
Del Taco has more than 520 restaurants in 18 states.