Shakey’s USA Inc., operator of the Shakey’s Pizza Parlors franchise, has found a way to boost sales during its slow periods. The secret ingredient? Text messages.

For three months the company posted advertisements promoting its text message campaign in 30 Shakey’s restaurants in Southern California, as well as in print and outdoor media. The campaign sought to build a database of mobile consumers.

The ads asked consumers to text particular words to a specific short message service (SMS) text message number to receive coupons or discounts for the restaurant.

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