America’s bar and grill makes its signature program a permanent part of the menu and introduces an elevated burger menu featuring seven new premium burgers
Dallas, TX (RestaurantNews.com) That sound you hear? It’s America rejoicing as TGI Fridays announces the return of the perpetual fan favorite, Endless Apps, as a permanent feature of its menu. No more “limited time only” fine print. Endless Apps are here to stay.
Effective immediately, guests can enjoy Fridays’ most popular appetizers for just $10 per person with endless refills and endless choices – your next round of Endless Apps can be any combination of any Endless Apps. Options include mozzarella sticks, loaded potato skins, BBQ chicken flatbread, pan-seared pot stickers, boneless buffalo wings, and – new to the Fridays menu – meatballs and fried pickles.
The launch is supported by a national television campaign, declaring to the world that Endless Apps are back. And this time, it’s for good. In the spot developed by Fridays’ creative agency of record, The Richards Group, a Fridays bartender declares Endless Apps are back for good and is cheered on by guests and team members alike – a reaction expected in restaurants nationwide once the news breaks.
“Endless Apps have become a pop culture phenomenon, as evidenced by the outcry we heard every time the limited time offer expired,” said John Antioco, TGI Fridays chief executive officer. “We want our guests to have a great time every time they visit us, so we’re giving the people what they want – Endless Apps at any time. It’s just one more way we’re making sure ‘In Here, It’s Always Friday.'”
Fridays is also getting back to its roots as an American bar and grill by introducing a new burger lineup. Dubbed the “Burger Bar,” the lineup features seven premium, all-natural burgers with Fridays’ custom blend of USDA Choice chuck and brisket, served on a buttery golden challah bun. These fresh, never frozen burgers are handcrafted and cooked to the guest’s taste.
The Fridays Burger Bar will include two rotating options of specialty burgers, and the initial menu features the following:
- New Bacon Cheeseburger: Because adding more cheese never hurts.
- New BBQ’n Burger: Two sauces are better than one – so this has classic and white barbeque sauces.
- New Buffalo Wingman’s Burger: Because sometimes the cherry on top isn’t always a cherry – it’s a skewer of Buffalo wings.
- Jack Daniel’s® Burger: Your old favorite sauce. Your new favorite burger.
- Really Good Cheeseburger: Because good wasn’t good enough.
- Turkey Burger: A lean burger with a mean upgrade.
- The vegetarian Black Bean & Avocado Burger: But you don’t have to be vegetarian to enjoy it.
“TGI Fridays provides the ultimate social bar vibe where our guests can unwind and reconnect over an array of Endless appetizers or one of our new all-natural, custom-cooked burgers, said Matt Durbin, TGI Fridays vice president, marketing and concept development. “And, as always, they can wash it down with an ice-cold craft beer or a handcrafted cocktail, like our new Ultimate Boba Long Island Iced Tea, mixed by the best bartenders in the business.”
About TGI Fridays
In 1965, Fridays™ opened its first location in New York City. Fridays revolutionized the dining industry and is credited with creating the Potato Skin and popularizing the Long Island Ice Tea, among other culinary creations and cocktails. Today, there are over 900 restaurants in 60 countries which offer high quality, authentic American food and legendary drinks, served with genuine personal service. Bringing people together to socialize and celebrate the freeing and liberating spirit of “Friday” is the concept’s founding premise, from which the brand promise “In Here, It’s Always Friday®” was born. Find more information and participating Fridays locations by downloading the app or visiting Fridays.com.
Mary Ann Schoppman