First New TV and Digital Ads of the Year Offer Solace & Sustenance to Those Whose Resolve Has Waned
Dallas, TX (RestaurantNews.com) TGI Fridays, a global brand recognized for introducing America to Happy Hour and iconic food and drinks, unveiled new TV and digital ads with the theme “TGIF*IT to making resolutions.” The spots are designed to support the numerous New Year’s resolutions made by well-intentioned Americans but quickly forgotten. According to statistics, more than 90% of people give up on their promises by mid-month.
“The new ads are exciting, as TGI Fridays has a long history of celebrating liberation and unrestricted enjoyment,” said Cindy Syracuse, TGI Fridays VP of Marketing. “All resolution plans have cheat days. At Fridays, cheat days can last as long as you want – no judgment. TGIF*IT however it works for you.”
Tied to the new ads is TGI Fridays latest 2+2+2 Starting at $20 menu featuring two appetizers, two entrées, and two desserts. In addition, TGI Fridays is offering three resolution-breaking handcrafted cocktails. Ready to have caffeine again? The Electric Unicorn is for you, made with Red Bull™ – it can also be crafted non-alcoholic. Can’t live without your sugar fix? Strawberry Shortcake is full of sweet goodness. Not interested in #DryJanuary? Try the new The Bordeaux Cherry Manhattan.
TGIF*IT MENU FEATURES
- NEW Electric Unicorn(also available without booze)
- NEW Bordeaux Cherry Manhattan
- Strawberry Shortcake
- NEW Chips & Queso
- Loaded Fries
- Mozzarella Sticks
- Pan-Seared Pot Stickers
Entrées (for $20)
- Crispy Chicken Tenders
- Personal Million Dollar Cobb Salad
- Personal Cajun Shrimp & Chicken Pasta
Premium Entrées (Starting at $22)
- Dragon-Glaze Salmon
- Half-Rack of Ribs
- Sizzling Chicken & Cheese
- 6 oz. Center-Cut Sirloin (add Crispy Shrimp)
- Whiskey-Glazed Chicken (add Crispy Shrimp)
- NEW Mini Oreo™ Bundt Cake
- Mini Chocolate Bundt Cake
Participation may vary by location, so Guests are encouraged to check their local Fridays for TGIF*IT Menu availability. Select items and portion sizes only. As always, please enjoy responsibly.
About TGI Fridays
In 1965, TGI Fridays opened its first location in New York City. More than 50 years later, Fridays comprises more than 800 restaurants in 60 countries offering high-quality, authentic American food and legendary drinks backed by genuine service. Bringing people together to socialize and celebrate the spirit of “Friday” is core to our promise that “In Here, It’s Always Friday®.” Visit www.Fridays.com for more information and download our mobile app. Join Fridays RewardsSM and follow us on Facebook, Instagram and Twitter.
TGI Fridays Corporate Communications