Louisville-based Yum! Brands is not exactly a household name, but its brands are: KFC, Taco Bell, Pizza Hut. Together they form the world’s largest fast food company. In global terms, the flagship brand is good old KFC, which is an especially big hit in Asia – “Kentucky Fried Chicken” plays an integral role in Japanese Christmas traditions and its restaurants are ubiquitous in urban China. The foundations of this empire go back to a southern cook whose real culinary innovations had little to do with that famous secret blend of 11 herbs and spices.
Before there was KFC, there was really no such thing as fast-food chicken. Fast food meant thin, easily griddled burgers and thin-cut potato sticks you could dump in the deep fryer. But starting in 1930, a school dropout and army veteran named Harland Sanders – he was a teamster in Cuba during his U.S. Army stint, not a colonel – had a popular roadside motel, restaurant and service station in Corbin, Ky., where he served down-home southern classics including fried chicken and country ham.