There is no doubt that consumers are experiencing a digital revolution today. Not a single day passes without us being connected via the Internet and our smartphones. Restaurant operators are increasingly aware of this trend and Domino’s Pizza , Brinker International , Buffalo Wild Wings are incorporating technology into their customer touch-points as a form of differentiation.
Digital pizza king
While Domino’s Pizza only introduced online ordering six years ago in 2007, the company is now the undisputed digital leader in pizza. Domino’s Pizza currently has close to a third of the market share for U.S. online pizza sales; digital sales accounted for 40% of the company’s revenue in the third quarter of 2013. In certain parts of the U.S. such as San Francisco, New York, and Washington as well as countries that include the U.K. and Australia, online sales have even surged past the 60% mark.