As the candles burn out on Tim Horton’s 50th Anniversary celebration this weekend, the iconic Canadian brand is looking to avoid a mid-life crisis.
Saturday marks the official half-century birthday of the original “Tim Horton Donuts” restaurant in Hamilton, which opened on May 17, 1964, after it was renovated from an auto repair garage.
Starting from its modest roots, the company, which took its name from Toronto Maple Leafs player and founder Tim Horton, has found a home in seemingly every Canadian neighbourhood and, in some places, nearly every street corner.
With more than 3,600 locations across the country, Tim Hortons is at a crossroads between maintaining its steadfast reputation and staying relevant in an increasingly competitive quick-service business where coffee is just another menu item.
