Tim Horton’s to launch upscale restaurants

Feel like some ice cream with your coffee? Or how about nibbling on a cruller on sleek seats next to a flickering stone fireplace?

Tim Hortons is preparing to test drive a new upscale restaurant format in the United States and broaden its North American product line as part of a three-year expansion plan that will include the opening of about 900 new stores.

Canada will have 600 new stores, with the majority in Quebec, Western Canada and major urban locations, bringing the national total to about 3,600.

Of the chain’s existing stores, 60 will be converted to include the Cold Stone Creamery concept in partnership with an American ice cream chain, with plans to co-brand stores in the US.

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