Tropical Smoothie Cafe Expands Chicago Footprint With Four Grand Openings in August

Tropical Smoothie Cafe Expands Chicago Footprint With Four Grand Openings in August

Existing franchisees are driving accelerated market growth

Tropical Smoothie Cafe Expands Chicago Footprint With Four Grand Openings in AugustAtlanta, GA  (RestaurantNews.comTropical Smoothie Cafe is hot in Chicago this summer, with four grand openings scheduled on August 7, as part of the brand’s rapid expansion plans for the area.

The grand opening celebrations will be held simultaneously on Saturday, August 7, beginning at 8 a.m. in Melrose Park, Lake in the Hills, Oak Lawn and Lake Bluff, bringing the number of Chicago Tropical Smoothie Cafe franchised locations to 21.

“Chicago is one of our top priority markets, so these four additional Tropical Smoothie Cafe openings are an important step in our overall growth strategy,” said Tropical Smoothie Cafe CEO Charles Watson. “With several more area openings scheduled over the next few months, we will have approximately 25 franchised cafes in the Chicago market by year-end, with equally aggressive numbers in the pipeline slated to open in the next few years.”

All four of the new cafes are owned by existing Tropical Smoothie Cafe franchisees who continue to invest in the brand, including:

  • Hani Halloun and Edward Joubran (Melrose Park): Opening their seventh Chicago location and have several more in development. Hani operates seven additional cafes in Michigan.
  • Gina Delmonico-Williams and Dan Beaulieu (Lake in the Hills): Opening their second Chicago-area cafe in less than a year, with Dan also operating six cafes in Florida.
  • Roma and Chris Patel (Oak Lawn): Opening their first Tropical Smoothie Cafe in Chicago. This cafe will be Roma’s 14th location since becoming a franchisee of the brand in Ohio eight years ago.
  • Serve Hospitality Group (Lake Bluff): Salem Najjar and George Trakas are opening their third cafe in the Chicago area, with Salem operating seven other locations in Michigan and Wisconsin, with more planned.

Interested candidates should have business experience, along with a minimum net worth of $350,000, which includes $125,000 in liquid assets. Candidates who meet these preliminary qualifications will need to make an initial investment ranging between $257,500 and $560,500. The franchise currently boasts an average unit volume (AUV) of more than $840,000 – the highest in the company’s 24-year-history – with the top 50% reporting an AUV of more than $1 million. For information on franchising, please visit

About Tropical Smoothie Cafe®

Tropical Smoothie Cafe is a national fast-casual cafe concept inspiring a healthier lifestyle with more than 975 locations nationwide. Serving better-for-you smoothies, wraps, sandwiches, and flatbreads, Tropical Smoothie Cafe also offers upgraded app technology and enhanced mobile ordering capabilities to further elevate the digital and dine-in cafe experience and emphasize the brand’s focus on convenience. The rapidly growing franchise has received numerous accolades including rankings in Entrepreneur‘s Franchise 500, Forbes‘ Best Franchises and Franchise Times‘ Fast & Serious list, as well as the Franchise Times‘ Top 200+ ranking. Notably, the franchise was also recognized on Fast Casual‘s Top 100 Movers and Shakers, Nation’s Restaurant News‘ Top 200 and Top 10 Fastest Growing Chains, and Restaurant Business‘ America’s Favorite Chains.

Media Contact:
Ashley Lennington or Karina Cervantes
SPM Communications