Wingstop spins off new sports-themed restaurant concept; Inaugural location now open at 1905 Central Blvd. in Rio Grande Valley
Richardson, TX (RestaurantNews.com) Wings and sports go hand-in-hand. And now the Wing Experts are taking it to the next level with Wingstop Sports – a new concept that combines the chain’s signature wings with an expanded menu and a sports twist.
Today, Wingstop executives joined Hall of Fame Quarterback and international spokesman Troy Aikman and the Brownsville Chamber of Commerce to celebrate the official opening of Wingstop Sports flagship restaurant at 1905 Central Blvd. in Brownsville, Texas.
“It’s an honor to celebrate the grand opening of the first Wingstop Sports,” said Troy Aikman, Wingstop international spokesman and board member. “The Rio Grande Valley is home to some of the most loyal and dedicated sports fans I’ve seen, so it’s fitting that we launch our new sports-themed concept here.”
In addition to signature cooked-to-order wings in 10 proprietary flavors, Wingstop Sports features a grill, appetizers, sandwiches, salads, sides, and desserts. Wingstop Sports makes all items in-house and offers an extensive line of beverages including soft drinks, beer, wine and a new signature drink, the Spicy Mango Margarita.
“Wingstop Sports is a place for real sports fans who love real sports food to hang out with family and friends,” said Jim Flynn, Wingstop president and CEO. “It takes our great, original restaurant theme a step further with the addition of several new menu items, and combines that platform with a larger footprint for watching parties and more dine-in traffic.”
At 2,800 sq. feet, Wingstop Sports seats 98, and offers guests a fun, friendly setting filled with local sports memorabilia where they can watch their favorite team on multiple HD televisions. The concept offers limited table service with orders delivered directly to the guest and a convenient takeout counter for those on the go.
Wingstop Sports also features two Coca-Cola Freestyle fountains – the sleek, stylish new touch screen operated fountain that enables people to select from 100+ regular and low-calorie beverage brands, including many varieties of waters, fruit-flavored and sparkling beverages that, prior to the arrival of Coca-Cola Freestyle, were not available in the U.S.
About Wingstop Sports:
Since 1994, Wingstop has been serving up hot wings and fresh-cut fries in restaurants across the country. Now the Wing Experts introduce Wingstop Sports, a new concept that carries on the same tradition of combining quality products with a superior guest experience at an exceptional value, every day. Featuring a menu of appetizers, sandwiches, salads, sides, desserts and Wingstop’s cooked-to-order signature wings and 10 proprietary flavors, all items are made in-house and served with an extensive line of beverages including soft drinks, beer and wine. Wingstop Sports offers a place for real sports fans who love real sports food to hang out with family and friends and watch their favorite team in a fun, friendly setting with local sports memorabilia and live sports playing throughout the day on multiple HD televisions. Wingstop Sports offers limited table service with orders delivered directly to the guest and a convenient takeout counter for those on the go.