Twitterers Chase Cheese Truck
The word went out on Twitter: Look for the truck on College Street. Jessica Van Deren got the message—and set out in search of a tasty rainy-day lunch.
Van Deren, who works in admissions at Albertus Magnus College, showed up at the Caseus Cheese Truck at 11:30 a.m. Huddled under an umbrella with two co-workers on the College Street sidewalk, she ordered a Combo #1: grilled cheese and a tomato soup.
The Cheese Truck, a project of Caseus restaurant, debuted last week. It has already caught on, with some new-media help.
With a fully outfitted kitchen on wheels, the Whitney Avenue bistro is using social media tools like Twitter to attract customers to the roving lunch spot.
The Cheese Truck follows in the footsteps of the Cupcake Truck, which also tweets its location each day and has attracted a loyal following.
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