Things used to be so simple. When it came to franchise locations serving delicious frozen refreshments your choices were pretty much Dairy Queen or Baskin Robbins. They were really the dominant players in the 60s and 70s.

Dairy Queen is considered to be one of the early pioneers of food franchising, starting with 10 stores in 1941. By 1947 there were 100 stores. Their soft serve formula was developed in 1938 by J.F. “Grandpa” McCullough with some help from his son, Alex McCullough.

The Baskin-Robbins ice cream parlors started as separate ventures from Burt Baskin and Irv Robbins. Burt opened Burt’s Ice Cream Shop and Irv Robbins opened up Snowbird Ice Cream in Glendale, Ca. They were actually brother-in-laws, and merged their operations in 1953.

In the 1980’s, frozen yogurt appeared on the scene in force, and made a strong showing. TCBY was the dominant player back then, and at one time, had 1,582 franchises across the US. Times were pretty good. Mickey Rooney was the pitchman, and reportedly the folks at TCYB headquarters were getting almost 500 franchise inquiries a week.

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