Upswing Launches Customer Insights Platform to Offer Businesses Tailored Recommendations Online
Live since November 2016, Upswing is offering free 30-day trials for its customer insights platform
New York, NY (RestaurantNews.com) Available now to sign on with a free trial of 30 days, Upswing (www.upswing.biz) is a customer insights platform for businesses. The platform helps brick and mortar businesses set up campaigns that offer micro-discounts in exchange for customer feedback. Surveys are answered on handheld devices directly on site and are especially designed to extract maximum information in less than 30 seconds.
89% of companies view the customer experience as a key factor in driving customer loyalty and retention1. Considering that it costs roughly five times as much to acquire a new customer than it does to retain an existing one, customer loyalty is inextricable to driving a business’ profitability. These considerations together with innovations in trying to source customer data form the backdrop for the recent rise in feedback requests we have all witnessed. With over 90% of US retail sales still expected to come from physical outlets by the end of the decade, the demand for customer data, particularly in physical retail outlets, is expected to soar in the coming years.
Upswing taps into the market for on site customer insights data by going one step further than other offerings available today by providing value added recommendations. ‘We’re not only setting out to democratize access to good decisionmaking,’ said co-founder Ty Abonil, ‘we want to make an impactful, ongoing difference to the success of a business by providing actionable recommendations. That’s ultimately what will set us apart’.
Independent research on customer feedback behavior revealed that only 13% of customers surveyed said they were willing to offer feedback in person2. However, an overwhelming 95% of people surveyed by Upswing responded favorably when asked if they would be willing to respond to micro-surveys on their phones while shopping in exchange for an incentive.
Upswing offers their users unlimited campaigning and feedback responses starting at the most basic monthly plan. ‘We’re happy to see our users run wild if they want to’ added co-founder Marc Mühlenbach. ‘We have the capability to offer recommendations and data analysis, but we understand if that’s not always in line with our user’s needs or budgets’. Upswing’s entry-level plan starts at $49/month.
Founded in 2015, Upswing is a New York based startup that originated during the founders’ stints at the IE Business School based in Madrid, Spain. Learn more at www.upswing.biz or contact someone directly at firstname.lastname@example.org.