America’s #1 frozen beverage brand unwraps whimsical holiday flavor
Dallas, TX (RestaurantNews.com) Just in time for the holiday season, America’s flavorite frozen beverage – ICEE – has launched a delicious new Sugar Plum flavor that’s sure to make the season brighter.
This whimsical pink holiday flavor – taste-tested and approved by jolly St. Nick himself – is now available at more than 1,500 Target locations nationwide.
“We are delighted to add this delicious and festive new flavor to our premier ICEE lineup at Target,” said Natalie Peterson, Sr. Director of Marketing. “The Sugar Plum ICEE is full of holiday magic that is sure to spread holiday cheer this season. It’s perfect for sipping while shopping for holiday treasures and will undoubtedly be a favorite among adults and kids alike.”
This refreshing, fizzy, frozen beverage will only be available through Jan. 31. So, be sure to visit your nearest Target to indulge in the spirit of the season before the Sugar Plum ICEE dances away. For more information, visit icee.com.
About The ICEE Company
The ICEE Company is a leader and innovator in the frozen beverage industry, offering the most comprehensive frozen beverage package and service network in the beverage and foodservice categories. The company’s brand portfolio includes ICEE®, SLUSH PUPPiE®, ARCTIC BLAST®, Parrot-ice® fruit smoothies, THELMA’s® frozen lemonade, Nitro cold brew frozen coffee dispensed out of Twisted Chill® by ICEE machines, and frozen cocktails. Since its inception in 1967, ICEE has created over 150 flavors and serves over 500 million ICEE drinks each year. The ICEE Company is also a major service provider to the foodservice category through ICEE Managed Service. The ICEE Company is a subsidiary of J&J Snack Foods Corp. (NASDAQ-JJSF) and operates Service Centers throughout the United States, Mexico and Canada. For more information, please visit icee.com.