Wendy’s Makes Russian Debut

The Wendy’s models in trademark pigtails who greeted reporters outside the U.S. hamburger chain’s first standalone Russian restaurant on Thursday didn’t resemble your traditional Wendy girls.

Instead of the wholesome freckle-faced redhead in old-fashioned pantaloons, these long-legged women wore short dresses, bright red-striped stockings and stilettos.

Meet the Russian Wendy.

Photographers clustered around the women to take photos, but a visiting U.S. executive, Andrew Skehan, was decidedly less impressed.

Skehan, the chain’s chief operating officer, said by phone that he had not been aware of franchisee Wenrus Restaurant Group’s decision to sex up the chain’s icon. He said he would probably have to deal with a flood of phone calls from Wendy’s/Arby’s headquarters in Atlanta once his associates saw the photos.

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