Yelp is only the latest big player to take on mobile social networking leader Foursquare. Last week restaurant review site Yelp rolled out a Foursquare-like system of badge awards for location-based check-ins by reviewers. Others have taken a similar route, but Yelp may provide the stiffest competition to date. Here’s why.

As the dominant online review site, Yelp already has an enormous audience of users who are interested in where other people are eating, drinking or playing — and what they think about those places.

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