The Wing Experts at 500 locations prep for busiest day of the year; Fans encouraged to pre-order by Feb. 1 for The Big Game
Richardson, TX (RestaurantNews.com) This year the National Chicken Council projects more than 1.25 billion wings – or 100 million pounds – will be consumed during the Super Bowl weekend. And on Sunday, Feb. 5, more than 6,500 Wing Experts nationwide will join forces behind the counter at 500 Wingstop restaurants to sauce and toss 5.6 million wings.
Since Wingstop was founded almost 20 years ago, the company has seen a steady increase in Super Sunday business, and expects 2012 sales will increase 12 percent over last year.
“Wings are becoming the go-to snack for Super Sunday parties,” said Jim Flynn, Wingstop president and CEO. “The menu at a watching party has become almost as important as who wins the game. Our fans place orders weeks early, and Wingstop starts prepping for the big day months in advance.”
- If Wingstop meets its one-day sales expectations, it will mark the 12th straight year the chain has set a sales record on Super Sunday.
- The most popular wing flavors on Super Sunday are Original Hot, Lemon Pepper and Hickory Smoked BBQ, with Original Hot accounting for 31 percent of wing orders.
- Wingstop sales on Super Sunday are, on average, 290 percent over the typical Sunday.
Wingstop encourages fans to order in advance and will accept online pre-orders for The Big Game through Wednesday, Feb. 1. And this year ordering wings is just a few taps away – fans can now order on the Wingstop app, available for download on the iPhone and Android.
For a complete list of Wingstop locations nationwide, along with online ordering information visit www.wingstop.com.
Headquartered in Richardson, Texas, Wingstop has 500 restaurants open across the United States and Mexico. The Wingstop menu features 10 wing flavors including Original Hot, Cajun, Atomic, Mild, Teriyaki, Lemon Pepper, Hawaiian, Garlic Parmesan, Hickory Smoked BBQ and the newest offering, Louisiana Rub. Wings are made fresh, cooked-to-order and customers can also choose from homemade side dishes including Wingstop’s award winning fresh-cut seasoned fries. Wingstop has experienced eight consecutive years of positive sales increases, was named a Top 10 Best Franchise Deal by QSR magazine, was crowned Wing King at the National Buffalo Wing Festival and has been voted ‘best wings’ in markets across the country. Troy Aikman, three-time Super Bowl champion and Hall of Fame quarterback, has served as the chain’s national spokesman since 2003 and recently joined the Wingstop Board of Directors. Wingstop was acquired in 2010 by Roark Capital Group, an Atlanta-based private equity firm that specializes in business and consumer service companies with attractive growth prospects and revenues ranging from $20 million to $1.0 billion. For more information visit wingstop.com, wingstopfranchise.com or facebook.com/Wingstop.