Irvine, CA (RestaurantNews.com) Yogurtland, the ever-popular self-serve frozen yogurt pioneer, today announced its continuing international expansion with the opening of its first location in Singapore at the Suntec City Mall overlooking the Fountain of Wealth. This is the first of several locations planned for Singapore by Yogurtland’s area developer Flavour Playground, headed by Oak Chinawongwatana and Joe Hee.
Mr. Chinawongwatana and his team spearheaded Yogurtland’s expansion in Southeast Asia with the opening of 15 Yogurtland locations in Bangkok, Thailand over the past two years.
“Yogurtland is a great success in Thailand, and we are excited to bring the brand to Singapore,” said Oak Chinawongwatana. “Singaporean consumers love frozen yogurt, and with more than 200 flavors, we have the largest variety to choose from in the marketplace. We have great confidence that Yogurtland will be the market leader in Singapore, just as it is in the USA and Thailand.”
This first Singapore Yogurtland features a bright, modern interior and will serve eight flavors of frozen yogurt and more than 30 fruit and premium toppings. This location will adapt to local tastes by serving popular candies and fruits from the region. To add to the social element of the Yogurtland experience, this location has a photo booth guests to take photos of their frozen yogurt creations for social shares.
“We are bullish about the future of Yogurtland in Southeast Asia and are excited to bring the best of Yogurtland to Singapore. It’s a strong endorsement of the brand when our existing developers choose to continue their growth and take on new challenges and we look forward with excitement to expanding to more countries in this region,” said John Wayne Carlson, vice president of development for Yogurtland.
As the frontrunner in the recent frozen yogurt industry surge, Yogurtland is one of the nation’s first and largest self-serve frozen yogurt brands. The company has transformed the industry by reshaping a popular trend into a growing business by redefining the dessert experience and delivering unlimited customer control.
The Yogurtland Difference
Separating Yogurtland from competitors is the company’s team of flavorologists who develop the proprietary recipes for the brand’s more than 200 different and customized flavors. Whether traditional or exotic, each flavor uses real ingredients sourced from their original locations. By controlling the entire frozen yogurt making process, Yogurtland has raised the standards for flavors and quality to new heights and much to the delight of millions of fans.
Naturally occurring calcium makes Yogurtland yogurt a healthful, refreshing treat. Fruit flavors are also fortified with Vitamin C. All of Yogurtland’s flavors meet the National Yogurt Association Criteria for “live and active culture frozen yogurt” and are produced in a kosher-certified facility. Yogurtland features non- and low-fat yogurt flavors as well as non-dairy and no sugar added choices.