Orlando, FL (RestaurantNews.com) Allstate Food Marketing (AFM) has finalized the agreement to acquire and merge with Harvest Foods. The merger of the two companies increases AFM’s brokerage footprint from two states to four: Florida, Georgia, North Carolina, and South Carolina. The combined organization now includes seven regional offices in four states with over 130 employees.
President of Allstate Food Marketing, David Murphy had this to say about the merger, “The cultural fit between our two organizations will only make us stronger. What I am most excited about is this is still a people business and this reinforces that fact that we have the best people in the business.”
The Harvest Foods brand will stay in the market as “AFM Harvest,” while operations in Charlotte, NC and Lexington, SC will also remain in place. Eric Chapman, Regional VP of the Carolinas, is enthusiastic about the merger, saying, “I’m excited about the coming together of our two companies and I am looking forward to joining the AFM Partnership.”
Allstate Food Marketing was started in 1986 with the vision of providing the best local market sales force option for the foodservice manufacturer, exceeding the capabilities of both a direct team and competing agencies. Today, AFM continues the vision of building the most successful agency in the Southeast based on:
- Strong ethical values.
- Encouraging personal growth for all employees.
- Fostering a culture of personal accountability.
- Vigorously competing to raise the standards for our industry by creating a rewarding and profi table experience for all our employees and customers.
AFM is headquartered in Orlando, Florida with sales operations consisting of over 130 employees, with seven offices covering Florida, Georgia, and the Carolinas. In addition to traditional foodservice sales, the AFM retail deli division covers the entire Southeastern United States.
For more information, contact
Robin Jarvis (904) 540-3992