National foodservice collaboration introduces on-trend brand to Sodexo’s portfolio, with plans for future expansion
Pasadena, CA (RestaurantNews.com) Bad-Ass Breakfast Burritos (BABB), A Dog Haus brand known for its bold and flavorful breakfast creations, announces its partnership with Sodexo, a global leader in food service and facilities management. This collaboration marks a significant milestone for BABB as it continues to expand its presence, bringing its crave-worthy burritos to college campuses across the United States.
Dog Haus, founded in Pasadena, California, in 2010, has become a leader in the craft casual dining space and is renowned for its chef-driven burgers, brats and brews. This expansion into the college market highlights BABB’s mission to buck the status quo and pin the tail on convenience and quality for bad-asses everywhere.
“We’re committed to partnering with brands that offer fresh and exciting food options,” said Vice President of Digital Innovation at Sodexo, Raz Barnwell. “This partnership aligns with our goal of providing dining solutions on our college campuses that students want, whenever they want. We believe Bad-Ass Breakfast Burritos’ delicious and portable creations will resonate with the vibrant, active and busy communities we serve nationwide.”
“Our goal has always been to make the favorite foods from our childhood and college years taste even better,” said Dog Haus Founding Partner, Hagop Giragossian. “Everybody loves our breakfast burritos, which are perfect for breakfast, lunch, dinner and late-night.”
Students will soon be able to savor BABB’s mouthwatering burritos, including fan-favorite menu items like the Bronco — made with three eggs, bacon, tots, American cheese, avocado, jalapenos and chipotle aioli — and the Würst, featuring three eggs, breakfast sausage, caramelized onions, American cheese, tots and spicy mayo. Each burrito is crafted with care, ensuring a bold, satisfying meal for any part of their day.
The partnership kicks off this fall with the launch of BABB’s signature breakfast burritos on the University of Cincinnati and Arkansas State University campuses. Those students will be among the first in their regions to enjoy BABB’s unique blend of innovative flavors that have made the brand a fan favorite. Sodexo, recognized for its commitment to enhancing student dining experiences, sees immense potential in BABB’s offerings and aims to bring this exciting brand to its extensive network of over 400 college campuses nationwide.
As Bad-Ass Breakfast Burritos continues to grow on college campuses, Sodexo and Dog Haus are excited to expand the partnership nationwide. This collaboration underscores the shared vision of both brands to elevate the dining experience for students across the country.
For more information about Bad-Ass Breakfast Burritos, visit BadAssBreakfastBurritos.com.
About Dog Haus
Dog Haus is an award-winning concept known for burgers, brats and brews. The brand’s gourmet hot dogs, sausages, burgers, plant-based and fried chicken offerings, and creative full bar program — enjoy a devoted following nationwide. Founded by longtime friends Hagop Giragossian, Quasim Riaz and André Vener, the first Dog Haus opened in Pasadena, California, in 2010. Dog Haus’ newly launched iOS and Android app, Haus Rewards, encompasses both Dog Haus and Bad-Ass Breakfast Burritos and includes a digital ordering experience and a revamped loyalty program, all within an intuitive and user-friendly app experience. The brand continues to garner critical acclaim for its signature all-beef dogs and hand-crafted sausages with no added nitrates and 100% Black Angus beef burgers — all of which are made with hormone- and antibiotic-free meat and served on grilled King’s Hawaiian rolls. With its mission to sustainably feed everyone who walks through its doors, Dog Haus also offers a diverse lineup of plant-based burgers, sausage and chicken creations. As more and more diners make the brand a “haus”-hold name, Dog Haus continues to give back through its national charity partnership with No Kid Hungry, donating proceeds from its monthly limited-time offerings to help feed millions of kids nationwide. For up-to-date location and brand information, visit DogHaus.com or follow Dog Haus on Facebook, Instagram, TikTok and X (formerly Twitter).
About Sodexo North America
Sodexo North America is part of a global, Fortune 500 company with a presence in 45 countries. Sodexo specializes in sustainable food service and valued experiences, in all 50 U.S. states, Canada, Puerto Rico and Guam, at every moment in life: learn, work, heal and play. Additionally, the company indirectly supports additional jobs through its annual purchases of goods and services from small to large businesses. Sodexo North America is committed to meeting the challenges of everyday life with a dual goal: to improve the quality of life of our employees and those we serve, and contribute to the economic, social and environmental progress in the communities where we operate. Our purpose is to create a better every day for everyone to build a better life for all.
Contact:
Paul Donahie
Champion
908-239-8679
pdonahie@championmgt.com
