Blarney Blast sweepstakes includes fun social media components, such as Irish Toasts and leprechaun photos
Dallas, TX (RestaurantNews.com) Everyone knows that “Every Day is St. Paddy’s Day” at Bennigan’s. And as this singularly Irish holiday approaches, Bennigan’s is going all out to build excitement for its favorite day of the year.
Bennigan’s month-long “Blarney Blast” promotion celebrates the spirit of St. Paddy’s Day with odes to all things Irish – from Irish-themed food and drinks to Irish Toasts and, for the luckiest guest of all, a fabulous trip for two to the Emerald Isle!
Guests at every Bennigan’s restaurant across the U.S. will receive scratch-off sweepstakes cards offering the chance to instantly win a free iPad Mini, free meals, appetizers and desserts. In addition, guests are invited to take the fun online to BlarneyBlast.com by submitting their best Irish Toast and by taking photos of their faces inserted into life-size leprechaun cut-outs at the restaurants, then sharing them via social media. While online, guests can enter for the chance to win the Grand Prize vacation to Ireland.
“What could be more perfect than celebrating St. Paddy’s Day at Bennigan’s?” said Paul Mangiamele, Chairman and CEO of Legendary Restaurant Brands, LLC. “Well, winning a trip for two to Ireland sure sounds great to me! So come on in, get your Irish on, and let us show you what friendly Irish hospitality is all about!”
Bennigan’s is also featuring several Irish-themed entrees throughout March, including Irish Street Tacos, Reuben Egg Rolls, Corned Beef & Cabbage, Finn’s Beer-Battered Fish & Chips and Beer Cheese Soup. And you won’t want to miss their drink specials – each inspired by one of Ireland’s most vibrant and historic cities:
- Merrymaker’s Martini (Belfast)
- Shamrockin’ Sangria (Galway)
- Irish Beer Blaster (Dublin)
- Lucky Limerick (Limerick)
- Irish Mule (Waterford)
- Blarney’s Magic (Cork)
- The Tipsy Irishman (The Emerald Isle)
“Everybody’s got a little Irish in them, so we’re providing plenty of opportunities for our guests to let it shine through all month,” said Mangiamele. “We’ve even printed up coasters with our favorite Irish toasts on them to help get you in the spirit.”
Now with more than 150 restaurants open or under contract worldwide, Bennigan’s Franchising Company is beginning another year of strong growth while simultaneously redefining casual dining. Since the end of 2012, the company has opened new franchise locations in Clarksburg, MD; Fort Worth, Houston and Katy, TX; Santa Clara, CA; Saddle Brook, NJ; Tysons Corner, VA; Veracruz, Mexico; Larnaca, Cyprus; and Dubai, UAE.
Additional restaurants are planned for California, Florida, Maryland, New Jersey, Tennessee, Texas and Virginia; and internationally in Mexico, Central America, Cyprus, Egypt, Korea, Saudi Arabia and South America.
Bennigan’s is a high-energy neighborhood restaurant and tavern that is redefining casual dining. With chef-driven food, innovative drinks and warm, friendly Irish Hospitality, this Legendary brand delivers memorable dining experiences to every guest, every meal, every day. Every member of the team “bleeds green” and demonstrates a 25/8 focus to support its franchise community. The company’s revolutionary comeback has introduced a new generation of Bennigan’s that reflects the brand’s history and pays respect to its rich heritage. Bennigan’s focus on reinvention, flexible prototypes, Legendary service and compelling returns on investment has resulted in explosive growth both domestically and internationally.
For franchising information, visit www.bennigans.com or call 855-GOT-BENN.