Legendary Brand to Expand to Camp Humphreys, South Korea in 2014
Dallas, TX (RestaurantNews.com) In honor of Veteran’s Day, participating Bennigan’s restaurants across the country will be partnering with local charities to host a donation drive. In addition to the drive, Bennigan’s is offering food discounts for veterans and current service members with a military ID on November 11 at participating locations.
These initiatives are in conjunction with the company’s previously launched veteran’s incentive program, which waives the franchisee fee for all qualified and honorably discharged U.S. military veterans seeking to own a Bennigan’s franchise. The total savings is estimated at approximately $35,000 and will be offered through 2013.
In 2014, Bennigan’s will also be expanding to the United States Army Garrison Humphreys in Anjeong-ri, Pyeongtaek, South Korea, one of Korea’s fastest growing Army installations. Camp Humphreys is the headquarters location for support of Eight United States Army and United States Forces Korea units south of Seoul and north of Taejon that includes units at Wonju (Camp Long & Camp Eagle), North East of Camp Humphreys.
“At Bennigan’s, it is an ongoing effort for us at both the corporate and franchise level to give back to the brave men and women who serve our country and protect our freedom,” said Paul Mangiamele, Bennigan’s President & CEO. “There is no better way for us to show our respect and support for our troops than by having a presence on a prominent base that serves 30 thousand plus, and we are thrilled to have the opportunity to give back even more.”
Bennigan’s offering is a part of “Operation Enduring Opportunity,” a program developed by the International Franchise Association (IFA) with a goal “to hire as team members and recruit as franchise business owners 75,000 veterans and military spouses and 5,000 wounded warriors by 2014.”
“Additionally, these continue to be challenging economic times for many military families, and we continue to be excited to provide a path to business ownership for veterans interested in franchising, as well as offering special discounts and promotions on this significant day,” said Mangiamele.
As part of the company’s aggressive growth plans, Bennigan’s has returned to its roots established 36 years ago, “bleeding green” with a determination to provide a Legendary experience to every guest, every meal, every day. This remarkable resurgence began over the past year with a brand refresh at the company’s two corporate locations and a plan to bring the same menu optimization and service enhancements to all 78 current and future franchise locations.
Bennigan’s is a high-energy neighborhood restaurant and pub committed to creating a Legendary brand experience for every guest, every meal, every day and to be known for our remarkable people, our chef-driven food, innovative drinks and warm, friendly hospitality. For more information visit www.bennigans.com.