Better Brunch Franchise, Famous Toastery, Announces New Vice President of Operations

Rob Sterioti
Rob Sterioti

Franchise Brand Brings in Experienced Entrepreneur and Operations Manager to Strengthen Culture

Better Brunch Franchise, Famous Toastery, Announces New Vice President of OperationsCharlotte, NC  (  Famous Toastery, a 25-unit better brunch franchise brand known for its “Famously Fresh” menu, announced the hiring of Rob Sterioti as its new Vice President of Operations for the brand.

In Sterioti’s new role, he will work to strengthen profitability through menu efficiencies by using best practices in restaurant technology and the latest software. His position will also help push the catering program forward as the brand looks to remodel and reinvigorate additional revenue streams. As the Vice President of Operations, one of Sterioti’s primary goals will be to continue building on the “people first” culture concept for both staff and guests.

“I am so excited to be joining a growing brand that has set a new standard for franchisees and the employee experience,” said Rob Sterioti, Vice President of Operations for Famous Toastery. “I’ve always enjoyed the social atmosphere of restaurants, both working with the team and experiencing it as a guest, and the Famous Toastery experience is top-notch on both sides of the spectrum.”

Sterioti has been in the franchise space since 2001, starting as a multi-unit franchisee with Quiznos Subs. He then became Quiznos Sub’s Director of Operations for the Chicago Area Developer and later joined the corporate team as a Regional Operations Manager. He has also served as the Director of Operations for the Midwest Area Developer of Hurricane Grill and Wings.

The franchising veteran then moved on to MOOYAH Burgers, Fries and Shakes, where he worked directly with team members as the Corporate Training Officer. He would later work directly with franchisees as a Franchise Operations Manager before becoming the Director of New Restaurant Openings for the brand.

“Welcoming Rob to our franchising team has been easy thanks to his extensive experience working with up-and-coming restaurant franchises,” said Mike Sebazco, President of Famous Toastery. “At Famous Toastery, he is set to build on and expand our ‘people first’ mentality and culture that we have been building since the brand’s inception 18 years ago.”

Famous Toastery operates in three different states, has six locations in development, projects to have 26 locations operating by the end of 2023, as well open five additional locations in 2024. The brand aims to bring brunch, enjoyable hospitality, and community under one roof to other markets in the country with the help of new and existing franchise owners. With an emphasis on perfecting classic breakfast and lunch items and cultivating fun beverages, Famous Toastery not only owns brunch, it makes it Famous.

For more information about Famous Toastery, visit To learn about franchising opportunities, please visit

About Famous Toastery

Charlotte, N.C. based Famous Toastery is a breakfast, brunch and lunch franchise that encourages its guests, team and franchise owners to “Be Famous” in their local community by offering “Famously Fresh” meals and a much-needed hub for friends, families and neighbors to get together in a comfortable atmosphere where “every server is your server.” The brand began in 2005 before evolving into a franchise system in 2013 and growing to over 25 locations today. In 2020 and 2019, Famous Toastery placed on Restaurant Business’ The Future 50, featuring the fastest-growing small chains. Famous Toastery was ranked No. 9 in the Full-Service Restaurants category of Entrepreneur Magazine’s Top Food Franchises of 2019 and on Entrepreneur Magazine’s Franchise 500 Rankings in 2019 and 2022. In 2018, Famous Toastery received recognition by CNBC as a top franchise to buy, FSR Magazine as one of the Top 14 restaurant chains ready for lift-off, Inc. 5000’s list of the fastest growing companies and Franchise Times’ Top 200+ franchise opportunities. For more information about Famous Toastery, visit To learn about franchising opportunities, please visit

Media Contact:
Evan Hensley
Fishman PR
847-945-1300 ext. 268