With 59 signings and 38 openings, BIGGBY® COFFEE is rapidly expanding. The coffee franchise will open its doors in Roswell, GA on October 25th.
Roswell, GA (RestaurantNews.com) Local Milton residents Daniel and Laura Hinchee have signed on to open Georgia’s first BIGGBY® COFFEE, the 300-plus unit coffee franchise focused on enriching communities and helping people build a life they love, has had a phenomenal start to 2022. The brand has secured 59 franchise signings and executed 38 store openings this year, to include units in a total of 11 states, including Illinois, Tennessee, Florida and more.
A highlight of the year thus far has been the brand crossing the 300-unit mark as it continues to close in on its goal of 1,000 units open by 2028.
“We are thrilled to announce additional expansion within Georgia. There’s a tremendous amount of opportunity in the coffee and cafe space,” explained Bob Fish, co-chief executive officer. “No one else is doing what we are on the same scale, and that’s attracting a lot of attention. It’s a really exciting time for us as we continue seeing growth through franchise expansion and year-over-year revenue numbers.”
The Roswell deal will be the first location within Georgia. The agreement was signed by Daniel and Laura Hinchee, Milton residents and husband and wife who are pioneering the additional growth.
“When looking for the right franchise opportunity, BIGGBY® COFFEE was the ideal fit because of the incredible support and involvement from the Home Office,” said Hinchee. “We signed the agreement without even trying the coffee.”
BIGGBY® COFFEE saw a strong wave of momentum in 2022, and there is no sign that it is slowing down. In addition to franchise growth, the brand is focused on solidifying company culture, and aiming for 90% of BIGGBY® Nation to affirm that the company is meeting its purpose and core values.
BIGGBY® COFFEE offers franchisees like Daniel and Laura the opportunity to be a part of a unique franchise model designed to support the lifestyle most entrepreneurs want.
BIGGBY® COFFEE’s new Roswell location is the latest addition to the franchise brand’s fast-growing roster. The brand believes there is ample opportunity for BIGGBY® COFFEE locations across the state.
“With the recent formation of a DEI Council, diversity is on our radar, as well as our Farm-Direct program,” explained COO Cordell Riley, “through One BIGG Island In Space, we are looking to bring a name, a face, and a place to every cup of coffee we serve.”
Looking ahead, BIGGBY® COFFEE aims to have 1,000 locations opened by 2028 and is focused on cultivating a BIGGBY® Nation team culture that helps people build a life they love.
About The BIGGBY® COFFEE Franchise
BIGGBY® COFFEE, based in East Lansing, Mich., was started with a single store on March 15, 1995. One year later, and on the cusp of opening a second location, Bob Fish and Michael McFall, on a handshake and $4,000, decided to franchise the concept. The brand’s cultural values of Make Friends, Have Fun, B Yourself and Share Great Coffee help coffee-lovers and the coffee-curious alike benefit from a less pretentious and fun approach to the standard gourmet cafe paradigm. Besides connoisseur-worthy drinks with names like Teddy Bear® and Caramel Marvel®, BIGGBY® COFFEE baristas provide a unique experience focused on brightening their customers’ day and supporting them in building a life they love. The “Big ‘B’” on the orange background caught on, and today BIGGBY® COFFEE has 300-plus cafes across many states, including Michigan, Ohio, Indiana, Illinois, New Jersey, North Carolina, South Carolina, Wisconsin, Kentucky and Florida.
Contact:
Elle Pechiney
Mainland
312-526-3996
epechiney@hellomainland.com
