Fast Casual Seafood Chain Rides High, Primed for 2013 Franchise Growth
Nashville, TN (RestaurantNews.com) Captain D’s, the 520-unit fast casual seafood chain, continues where it left off in 2012 and posted another quarter of positive same store sales increases, marking 6 quarters and 20 consecutive months of strong increases. In 2012, the brand enjoyed a record-breaking year with same-store sales increases of 8.3%. At the end of quarter one, Captain D’s continued that positive trend posting a 1.6 percent same-store sales growth for the system. Combined same-store sales grew by 9.7% on a two year basis, marking a new high for Q1 revenue. Promotional messaging during this time featured D’s new Hand-Breaded Fish Tenders as their newest 4.99 Full Meal Deal.
“After our significant sales turnaround which garnered impressive sales increases over the past few years, we’ve continued to build upon that success entering the new year,” said Phil Greifeld, CEO and President of Captain D’s. “Our brand transformation has just begun and our growth potential is significant from here. Facility upgrades have rolled out to only a fraction of our restaurants and our product innovation pipeline is strong. Because our unit economics and overall Captain D’s opportunity is very attractive, we are being sought-after by entrepreneurs looking for a proven, inventive franchise concept. This brand attention combined with the leadership of our talented executive team has led to plans to add new franchised restaurants in 2013 and beyond, with the help of new and existing franchise partners.”
Just recently, Captain D’s took steps to accelerate new unit growth by hiring franchise industry veteran Michael Arrowsmith as Chief Development Officer (CDO) and promoting Jim Stevens to Chief Operations Officer (COO). Both are charged to spur new franchise growth, and further strengthen the Captain D’s unit profitability. “We’ve made necessary additions to our executive team, upgraded our talent at all levels, and perfected the business model to become a best-in-class franchise opportunity,” Greifeld said. “We will continue to innovate to take our franchise concept to the next level, bolstering our position as an attractive business for opportunistic entrepreneurs as we expand into key markets.”
About Captain D’s
Headquartered in Nashville, Tennessee, Captain D’s owns, operates and franchises 520 restaurants in 25 states, plus military bases around the world. Captain D’s offers its customers great seafood at reasonable prices in a relaxed environment. The brand’s restaurants serve a widely varied seafood menu that includes freshly prepared entrees, and the company’s signature hand-battered fish which is prepared to order to ensure freshness. The restaurants also offer premium-quality grilled fish, as well as shrimp, chicken, shrimp & beef kabobs, hushpuppies, desserts and freshly brewed, southern style sweet tea, a Captain D’s favorite. For more information, please visit http://www.captainds.com.
No Limit Agency