Consumers Weigh-In on Obesity/React to Recent San Francisco Restriction on Fast Food Toys

NOVATO, Calif.  (  In November 2010, the San Francisco Board of Supervisors voted to impose minimum nutritional content requirements for children’s meals that include toys offered by fast food restaurants within its city limits. But both the Bay Area and the country at large are divided in terms of approving this measure, according to a recent survey of nearly 500 households conducted by Q & A Research.

While 9 in 10 Americans agree that obesity is a real problem for both the country’s adult and child populations, 34% of Bay Area residents, and 39% of those living in other areas throughout the country, do not support this action.

“I think what survey participants are saying is that the government may be overstepping its bounds and that this is a social ill that shouldn’t be legislatively addressed,” said Warren Pino, President of the Bay Area based research firm that administered the survey.

The findings went on to identify that, despite their personal positions in the matter, nearly three-quarters (74%) of those surveyed anticipate yet more government regulation to come concerning the foods we eat.

About Q & A Research, Inc.

Founded in 1991, Q & A Research is a full service marketing research firm located in the San Francisco Bay Area. For more information, please visit