$5 Meal Deal selected as running mate
Minneapolis, MN (RestaurantNews.com) Just in time for the presidential election, the Dairy Queen® system announces the new Choco Mint Brownie as the Blizzard® of the Month for November. Blending cool mint, chewy brownie pieces, choco chunks and creamy vanilla soft serve, the newest addition to the Blizzard Treat menu is sure to win the majority vote for exceptional taste, value and innovation.
Beginning Nov. 1 at all Dairy Queen and DQ Grill & Chill® restaurants nation-wide, customers can enjoy the Choco Mint Brownie Blizzard Treat in four sizes including the popular Mini. In addition, the Dairy Queen system is offering a limited time $5 Meal Deal of a thick, juicy 1/4 lb. GrillBurger™ with cheese, regular fries, medium soft drink and a Mini Blizzard Treat for $5.
“We always are focused on customer service and value,” said Barry Westrum, executive vice president of Marketing for American Dairy Queen Corporation (ADQ). “November is a big month with the presidential election and the kick-off of the holiday season. We wanted to be part of the big news and we think we are with a riDQulous new Blizzard Treat flavor and meal deal that is sure to delight our customers.”
Many Blizzard Treat flavors, including Choco Mint Brownie, easily can be made into DQ® Cakes which are perfect for celebrating holidays and special events including Thanksgiving, birthdays, anniversaries and more.
The Dairy Queen system began blending simple combinations of candies, cookies, fruits and nuts with DQ soft serve in 1985 to create the signature Blizzard Treat. Since then, one-of-a-kind flavors such as Triple Chocoholic, Midnight Truffle and Confetti Cake have delighted Dairy Queen fans as part of the featured Blizzard of the Month program, which began in 2003.
The incredible popularity of the Blizzard brand is what led the Dairy Queen system to initiate the Blizzard Fan Club in 2005 and the Dairy Queen Facebook fan page in 2008. Today, the Fan Club is 4.3 million members strong while the DQ Facebook fan page has more than 5.2 million friends. Log on to the website at BlizzardFanClub.com or become a friend on Facebook at facebook.com/dairyqueen.
American Dairy Queen Corporation (ADQ), which is headquartered in Minneapolis, Minn., develops, licenses and services a system of more than 6,000 Dairy Queen® stores in the United States, Canada and 18 other countries. ADQ is part of the Berkshire Hathaway family, a company owned by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway. For more information, visit DairyQueen.com.