Winner of nationwide sweepstakes will visit London for first time this summer
Dallas, TX (RestaurantNews.com) Every day may be St. Paddy’s Day at Bennigan’s, but it’s not every day that you win a trip to London just for stopping by for a delicious lunch or dinner at the Legendary neighborhood tavern.
Lena Storms, an Elgin, Illinois, resident that frequents her local Bennigan’s, captured the luck o’ the Irish by winning the grand prize in the restaurant’s “Get Lucky” St. Paddy’s Day sweepstakes. Storms won a dream vacation for two to historic London, where she’ll enjoy the sites, the culture and a special tour of the Belhaven brewery.
“I’ve always wanted to visit London, but I can’t believe I won my way there!” said Storms, who will take her equally pleased boyfriend, Michael Payson, along with her. “I’ve always been a big fan of Bennigan’s, but I guess you’d have to say I’m a customer for life now!”
This March, Bennigan’s launched a month-long St. Paddy’s Day celebration in all its restaurants with scratch-off cards that enabled guests to instantly win free meals, appetizers, desserts and more. In addition, they took the fun online to a special microsite, getluckyatbennigans.com, and Facebook, where fans entered for a chance to win the grand prize vacation by visiting the special “Get Lucky” app.
Bennigan’s also brought back several Irish-themed menu favorites, including Corned Beef & Cabbage and Beer Cheese Soup, and rolled out two drink specials – Lucky Lemonade and Green Island Breeze – featuring TY KU, a line of flavorful liqueurs co-owned by chart-topping artist CeeLo Green.
“This year’s St. Paddy’s Day celebration was one of our biggest and best in recent memory, and it’s always fun giving one of our loyal customers such great news,” said Jennifer Gamble, Vice President of Marketing at Bennigan’s Franchising Company, LLC. “Lena was really excited when we called her, and I know she and her boyfriend are going to have a blast on their vacation!”
Bennigan’s is in the midst of a Legendary comeback, opening an average of one new restaurant a month since early 2013 and with more than 150 restaurants open or under contract worldwide.
Bennigan’s is a high-energy neighborhood restaurant and tavern that is redefining casual dining. With chef-driven food, innovative drinks and warm, friendly Irish Hospitality, this Legendary brand delivers memorable dining experiences to every guest, every meal, every day. Every member of the team “bleeds green” and demonstrates a 25/8 focus to support its franchise community. The company’s revolutionary comeback has introduced a new generation of Bennigan’s that reflects the brand’s history and pays respect to its rich heritage. Bennigan’s focus on reinvention, flexible prototypes, Legendary service and compelling returns on investment has resulted in explosive growth both domestically and internationally.
For franchising information, visit www.bennigans.com or call 855-GOT-BENN.