Most companies say they’ll go the extra mile for their customers, but few will go the extra several hundred miles–and by helicopter.
Last summer, though, Taco Bell did just that, sending 10,000 tacos to the Alaskan town of Bethel, which had been pranked into believing its residents were soon to get their very own Taco Bell. (They were not.) Freighting in 950 pounds of beef may be a rather extreme example of ensuring customer satisfaction, but it is by no means an isolated incident. Rather, several companies of late have been throwing practicality to the wind in the name of crafting a singular experience for those whose satisfaction they rely on–from Mini sending care packages to customers it had accidentally spammed to the Krispy Kreme employee who accommodated a request that anyone else would have (at best) chuckled at. In the process, they’re also making the competition look tame.
At a time when every company pays lip service to service, to being more “human” and to listening, social or otherwise (and at a time when, in fact, most service is abysmal), these are examples that demonstrate employees at every level of a company delivering on those promises and then some.