Custom-made burgers, meet custom-made drinks. Your search for a tailor-made dining experience is finally over as Five Guys becomes the largest restaurant chain to endorse the installation of Coca-Cola Freestyle for its entire system.
Next month, Five Guys will begin installing two Coca-Cola Freestyle fountains in all company-owned restaurant locations across the country. Guests at Five Guys will be able to enjoy more than 100 drink options and a unique, high-quality beverage experience along with America’s “best burger”, as voted two years in a row in the Zagat Fast-Food Survey.
Five Guys began testing Coca-Cola Freestyle in the Atlanta market in 2010 and expanded their testing across multiple markets during 2011. During the test phase, restaurants have experienced sales and traffic increases, as well as significant growth in beverage purchases, solidifying the decision to expand Coca-Cola Freestyle across the Five Guys system.
“The interactivity, innovation, choice and quality that Coca-Cola Freestyle delivers to our customers is the perfect pairing with our burgers and fries,” said Sam Chamberlain, Chief Operating Officer, Five Guys. “Adding Coca-Cola Freestyle to the mix further enhances the made-to-order dining experience our customers expect and enjoy when they visit Five Guys. We’re excited to be the biggest franchise system to roll out the fountains in our stores, and look forward to growing our business with Coca-Cola as our partner.”
The new fountain dispenser offers more than 100 sparkling and still beverage brands from a single freestanding unit. Sleek and stylish, the unit is touch-screen operated and serves regular and low-calorie beverage brands, flavored waters, sports drinks, lemonades and other options, many exclusive to Coca-Cola Freestyle. An ideal complement to Five Guys’ high-quality, custom-made burgers, Coca-Cola Freestyle allows people to choose from endless possibilities, many never before marketed in the U.S., including brands such as caffeine-free Diet Coke with Lime, Fanta Peach, Minute Maid Light Orange Lemonade and more.
The Coca-Cola Company and Five Guys, partners since Five Guys opened its first restaurant 25 years ago, recently extended their partnership with a new, exclusive multi-year beverage agreement, which includes the addition of Coca-Cola Freestyle, Gold Peak Tea and Dasani bottled water.
“Our partners at Five Guys recognize Coca-Cola Freestyle as a perfect complement to the Five Guys experience. With the nationwide expansion of Coca-Cola Freestyle, more people than ever will be able to select the ideal beverage to accompany their burgers and fries at Five Guys,” said Gene Farrell, vice president, Coca-Cola Freestyle, Coca-Cola Refreshments. “By offering people a distinctive, high-quality beverage experience unlike anything they’ve seen before, Coca-Cola Freestyle helps our partners like Five Guys grow both their beverage and overall business.”