Restaurant and Development Firm Executives Share How to Strengthen and Position Brands in Today’s Marketplace
Full Course, the restaurant and development group that helps restaurateurs build and innovate their brands, is hosting its next complimentary Rising Tide webinar: “Positioning Your Brand for Success” on Thursday, May 25.
Full Course’s Chief People and Culture Officer Lissa Bowen and Vice President of Brand Marketing Lauren Barash will join forces to share their perspectives on developing brand positioning and how restaurateurs can use it to strengthen their unique position in today’s marketplace.
At Full Course, Bowen oversees the company’s talent and culture and helps clients with their people and workplace culture practices. She works directly with clients to create an environment where people love to work, articulating that through their employee value proposition. She also works with clients on recruiting and retention practices, talent management and creating and expanding innovative benefits.
Barash has deep experience across the marketing spectrum including public relations, brand marketing, communications, strategic partnerships and customer relationship management in restaurants, franchising and consumer packaged goods. The University of Georgia graduate has spent almost 20 years on leading marketing teams with brands such as Moe’s Southwest Grill, Brill, Edible Arrangements and Zaxby’s.
Full Course’s monthly one-hour Rising Tide seminars invite all restaurant, food business and guest service professionals to learn about the latest trends, tools and best practices in the industry today. The seminars are designed to help restaurant industry professionals grow and scale their businesses because a rising tide lifts all boats.
Those interested should join on Zoom for the May seminar.
Thursday, May 25, 2023
3-4 p.m. EST
About Full Course
Full Course is the industry’s first and only incubator, accelerator and investor in early-stage food and restaurant brands and is changing the way that independent restaurants grow their brands. The company partners with restaurants in the early stages of development and helps them tell their stories by optimizing operations, developing strategies for sustainable growth and connecting owners or chefs with the right investors or franchise partners. Full Course Founder and CEO Lauren Fernandez has spent almost 20 years in the food and beverage industry, first as General Counsel and Head of Franchise Administration for FOCUS Brands, with more than 4,000 restaurants in over 15 countries, and then as an operator of a successful restaurant group, operating 11 Chicken Salad Chick restaurants. Fernandez was recently named to the Association of Latino Professionals for America Latinas to Watch list and Nation’s Restaurant News Power List. By providing support and expertise to burgeoning restaurant brands on the front end, Full Course is setting up a strong foundation for growth for them and their potential investors, from which they can successfully realize their dreams. Learn more at www.fullcourse.com.
Melissa Libby & Associates