Ribbon Cutting & Free Food For The First 100 In Line At The Popular Bay Area Indian Street Food Restaurant’s Grand Opening Celebration On June 23
Alameda, CA (RestaurantNews.com) Curry Up Now, the popular Bay Area family of restaurants, food trucks and Mortar & Pestle Bar, which recently acquired Tava Kitchen, will be opening their sixth brick-and-mortar location in Alameda (2640 5th St Alameda, CA 94501) on Friday, June 23. The fast-casual Indian street food concept will be celebrating the grand opening of their newest location with a ribbon cutting ceremony before opening their doors to the public. The first 100 guests in line at 11:30 a.m. will enjoy their choice of a free burrito or free bowl.
“We have worked tirelessly to breathe new life into the Alameda location, formerly occupied by Tava Kitchen,” explained CEO of Curry Up Now, Akash Kapoor. “We are looking forward to becoming a part of the Alameda community and continuing to grow the brand in the Bay area and beyond.”
The new 1800 square foot Alameda location, which features patio dining, will showcase Curry Up Now’s signature industrial Bollywood pop chic interior design with a giant mural; upcycled furniture and lighting fixtures; and for the first time, a completely open food kitchen where guests can see the food being made live in front of them as they order. In addition to serving guests, Curry Up Now will be using the Alameda location as its innovation lab to test and launch new items as well as a national training restaurant.
Curry Up Now takes traditional Indian flavors and presents them in a friendly, recognizable format, like, their fan-favorites, which include Tikka Masala Burrito, Deconstructed Samosa, Sexy Fries and Naughty Naan, along with traditional Indian Street Foods like Pani Puri, Marwari Kachori Chaat, Papdi Chaat and the founder’s favorite, Pav Bhaji & Vada Pav. Not only does the menu feature innovative dishes, but they pride themselves on offering all natural, never frozen, gluten-free curries, chutneys and sauces; cage-free eggs; local and organic produce and dairy products; and protein options that are Halal, naturally raised, antibiotic and hormone-free. Curry Up Now limits their disposal waste by using real plates and silverware versus plastic that ends up in landfills.
About Curry Up Now
Established in 2009, Curry Up Now was conceived by Akash Kapoor and his wife Rana and ably supported by co-founder, Amir Hosseini. There are currently Curry Up Now locations in Palo Alto, San Mateo, San Francisco, Oakland, San Jose, and four food trucks rolling under the same name. In addition, attached to the San Jose and San Mateo locations is Mortar & Pestle, a craft cocktail bar featuring an eclectic menu of signature, Indian-inspired cocktails.
The concept has been named as one of Zagat’s ‘5 Hottest Fast-Casual Chains,’ ‘SF’s Best Indian Restaurants’ by EATER SF, and ‘100 Things To Eat Before You Die’ by 7×7.
Curry Up Now in Alameda is located at 2640 5th St Alameda, CA 94501. The restaurant will be open 11:30 a.m. – 9 p.m. Sunday – Thursday and 11:30 a.m. – 10 p.m. Friday and Saturday. Additional information and menu details are available at curryupnow.com or for more updates follow Curry Up Now and Mortar & Pestle on Instagram.
Ajenda Public Relations