New Lifestyle Brand of Vodka Geared Toward Image-Conscious Men & Women Now Available at 17 Houlihan’s Locations in Tri-State Area; 100% Made in America, Devotion Vodka Expands Distribution
Warren, NJ (RestaurantNews.com) On the heels of debuting the world’s first-ever sugar-free and gluten-free flavored vodka family, Devotion Spirits, Inc., today announced that Devotion Vodka is now available at 17 Houlihan’s locations in the Tri-State area. Black & Blue Lemonade and the Blood Orange Martini, featuring Devotion’s refreshing fruit flavored vodka, are the newest specialty drinks on the Houlihan’s Favorites Menu.
With gluten-free products being one of the strongest growth categories in the industry, and as the demand for sugar-free alternatives continues to rise, Devotion Spirits, Inc., offers a premium, lower calorie flavored vodka option. Geared toward image-conscious men and women who live active lifestyles, Houlihan’s customers can now indulge in Devotion’s new smooth-tasting flavored vodkas, 100% made in America.
“We are very excited to bring our gluten-free, sugar-free flavored vodka alternative to Houlihan’s and allow their adult customers to enjoy a lower calorie premium specialty drink, without compromising great taste and quality,” said Drew Adelman, President, Devotion Spirits, Inc. “Devotion Vodka is the only flavored vodka brand made exclusively in the USA, and aligning with Houlihan’s is a perfect complement to our growing stable of restaurants that continue to seek high-quality products and brands for their ever-important gluten-free food and beverage offerings.”
The Blood Orange Martini features Devotion’s Blood Orange Vodka, mixed with a splash of cranberry juice and lime juice. Blood Orange Vodka incorporates the distinct aromas of the Moro blood orange, combined with the sweetness and tenderness of the Tarocco and Sanguinelli blood oranges. The flavor is then topped off with the bold taste of the Kanhpur blood orange.
The Black & Blue Lemonade is a delightful creation that features Devotion’s Black and Blue Vodka – the first and only blackberry and blueberry flavored vodka combination in the industry – combined with Houlihan’s Lemonade. Devotion Vodka’s Black and Blue mixes the sweet, rich taste of Oregon blackberries with the crisp, zesty and mild bitterness of fresh California blueberries. The distinct mix of blackberries and blueberries delivers a unique berry profile that is extremely versatile for any cocktail.
“While Houlihan’s is not a gluten-free environment, we do offer menu items with gluten-free ingredients,” said Paul Pruckowski, Beverage Director, Houilhan’s. “Adding Devotion Vodka to our bar menu represents a first in gluten-free specialty drinks. We are excited to offer this choice to our many image-conscious customers who live active lifestyles and will appreciate this sugar-free, tasty alternative to traditional vodka drinks.”
With a state of the art distillery in Middleton, Wis., Devotion Vodka is 100 % made in America. Moreover, Devotion Spirits partnered with the acclaimed Allen Flavors, maker of Arizona Iced Tea, to maintain the integrity of the flavoring process, without watering down the products.
In addition to the 17 Houlihan’s Restaurant & Bars in the Tri-State area, Devotion Vodka (SRP of $19.99) is currently available for purchase at retail stores, restaurants and nightclubs in California, Nevada, New Jersey, Pennsylvania, Massachusetts, Rhode Island, New York, Connecticut and Florida, with distribution continually expanding throughout the U.S. For more information and recipes, visit www.devotionvodka.com.
About Devotion Spirits, Inc.
Launched in November 2009, Devotion Spirits, Inc. (DSI) is the first company in the world to offer a completely new category in premium spirits, and marketed under a single brand – Devotion Vodka, World’s First Sugar-Free, Gluten-Free American Made Vodka Family. The Company was created by entrepreneur Drew Adelman, a nightlife and dining aficionado and fitness buff that was searching for a way to marry his two passions. Devotion Vodka boasts 80 proof, four-column distilled vodka (made from the finest American Corn), and is the only flavored vodka brand made exclusively in the USA. Visit www.devotionvodka.com for more information.
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