Many restaurants are using social media to enhance an age-old marketing technique: Making customers and their experiences the face of their brand.
Let’s YO Yogurt, which launched its first franchise location in Marlboro, N.J., and has about 30 more units sold and preparing to open in New Jersey, New York and Florida, is using social media as a main driver to grow the business. Owner Eric Casaburi, who also founded the RetroFitness franchise, said social media is the best way for a brand to truly connect with customers. The Let’s YO logo is in the form of a text message, while a 48-foot billboard in Monmouth County, N.J., reads, “Like Us on Facebook,” and “Make ur own ;-)”
“You know that smiley face, you’ve typed it a thousand times. I’ve now connected with you on a social level,” Casaburi said. “I feel I have to make sure people have the most creative way to hear about our brand. In today’s world, the most creative way to talk about branding and getting your customers engaged … is social media.”