Jamba, Inc. has provided an update against its initiative to accelerate franchise store development and its 2011 goal to open between 50-70 locations in traditional, non-traditional, and express formats. As of October 4, 2011, Jamba has opened a total of 752 locations on a global basis. Locations opened domestically include 586 traditional and 166 non-traditional venues. Non-traditional venues include 17 airport and transportation hubs, 51 grocery and big box outlets, and over 50 college campuses. On an international basis, Jamba opened their first store in Toronto, Canada on Friday, October 28, and has opened nine franchise locations in South Korea.
Jamba also announced today it is testing a new growth concept called JambaGO, an express service with a limited menu of the brand’s most popular smoothies. This new concept will enable Jamba to rapidly expand brand presence. Jamba currently has 15 JambaGO units in test.
“Jamba has made significant process in our initiative to accelerate the development of franchise and non-traditional stores. We expect to have at least 80 new outlets, including our JambaGO concepts, opened globally by the close of 2011,” stated James D. White, chairman, president and CEO, Jamba, Inc. “The power of our brand, the quality of our products, the strength of our team, and the selection of outstanding partners who know how to deliver a superior service experience and drive execution are key factors in the success of our global expansion.”
