125 Restaurants Across the Southeast Roll Out Round-the-Clock Hours
Atlanta, GA (RestaurantNews.com) Grabbing a late night Krystal hamburger just got a whole lot easier. The Krystal® Company has announced that 75 of their restaurants have transitioned to a 24/7 operating schedule. The round-the-clock operations have launched within Alabama, Georgia, Florida, Tennessee, South Carolina and Mississippi. With such geographic coverage, more customers can enjoy Krystal burgers any time of the day and night.
“As part of our strategy to refresh and contemporize our brand, we feel it’s the right time to meet increasing demand for our fresh, hot-off-the-grill food 24-hours-a-day, 7-days-a-week,” said Joe Artime, Director of Brand Activation at The Krystal Company. “Krystal has always been known as a crave-able brand and we’re excited to be able to satisfy those cravings whenever they hit.”
With the new adjustment, 50 restaurants throughout the same six states as well as Arkansas will allow for 24-hour service on the weekend. Prior to the expanded operating hours, most Krystal locations closed at midnight. The brand is offering its full lunch and dinner menu during the expanded hours.
“In an increasingly mobile, global world, ‘regular operating hours’ means different things to different people,” continued Artime. “We feel that the ability to offer our delicious food at a tremendous value, whenever our customers demand it, is essential to the future success of Krystal.”
About The Krystal Company
Founded in Chattanooga, Tennessee, in 1932, The Krystal Company is the oldest quick service restaurant chain in the South. Its hamburgers are still served fresh and hot off the grill on the iconic square bun at more than 350 restaurants in 11 states. Krystal’s Atlanta-based Restaurant Support Center serves a team of 6,000 employees. For more information, visit http://www.Krystal.com or http://www.facebook.com/Krystal or follow the brand on Twitter and Instagram @Krystal.