Strong Specialty Pizza Bowl Performance Drives Marco’s to Expand its Crustless Pizza Bowl Offering
Toledo, OH (RestaurantNews.com) After its launch of Specialty Pizza Bowls in March 2020, Marco’s Pizza debuts all-new Build-Your-Own Pizza Bowls as a national menu item. Pizza lovers now can enjoy a crustless pizza baked in a bowl with Marco’s original sauce recipe, three fresh signature cheeses, and their choice of up to four toppings for $7.99. Prices may vary depending on location with additional toppings costing extra.
As the market leader, Marco’s became the first national pizza delivery brand to offer crustless pizza. The Marco’s Pizza Bowl line allows consumers to enjoy its delicious pizza while following a higher-protein, lower-carb diet. The Build-Your-Own Pizza Bowl product joins its crustless pizza siblings, the Specialty Pizza Bowls, which come in three varieties: Deluxe, All Meat and Garden.
Marco’s Build-Your-Own-Pizza Bowls is a different way for consumers to enjoy Marco’s quality pizza, but without the crust. Marco’s gives pizza lovers permission to eat pizza with a fork, allowing customers to pick and choose their own ingredient combinations.
“Our customers loved our Specialty Pizza Bowls and told us they now want to make their own creations,” said Chief Marketing Officer Chris Tussing. “Whether it’s our signature Old World Pepperoni®, freshly sliced Roma tomatoes, or our high-quality Italian sausage, we’re providing a different, more customized way for pizza lovers and their families to experience our premium ingredients,” said Tussing.
“Adapting to consumer trends is part of our DNA and this carb-cutting alternative proved to be a bold and refreshing move in our category, so we leaned in. No one can match our original sauce, signature cheese and high-quality toppings baked into a delicious, crustless pizza experience,” said Senior Director of Culinary Innovation Andy Dismore.
To celebrate the launch of its Build-Your-Own-Pizza Bowls, Marco’s unveils a new Pizza Bowl spot, which is slated to run on national cable TV starting this week.
For more information about Marco’s Pizza and to find your nearest location, please visit www.marcos.com or download our mobile app available on the App Store or Google Play.
About Marco’s Pizza
Marco’s Pizza is America’s Most Loved and Most Trusted Pizza Brand, according to the 2019 Harris Poll EquiTrend® Study. Headquartered in Toledo, Ohio, Marco’s Pizza is one of the fastest-growing pizza companies in the United States. Marco’s was founded in 1978 by Italian-born Pasquale (“Pat”) Giammarco and thrives by making authentic Italian quality pizza with fresh ingredients. The company has grown from its roots as a beloved Ohio brand to operate over 1,000 stores in 34 states with locations in Puerto Rico and the Bahamas. Most recently, Marco’s Pizza was ranked No. 2 in the Pizza category on Entrepreneur Magazine’s 2020 “Franchise 500” ranking, and No. 6 in the Largest Pizza Chain category on Restaurant Business’ 2020 “Top 500 Chains” ranking. Other recent accolades include ranking No. 4 in Forbes 2019 “Best Franchises to Buy” Small/Medium Investment and ranking five consecutive years on Nation’s Restaurant News’ prestigious “Top 200” ranking.