Pizza Patron Plans to Heighten Standards and Tighten Focus
Dallas, TX (RestaurantNews.com) After ten years of franchising, Pizza Patrón announced today that it is suspending its franchise program indefinitely. The company will continue development with some of its existing franchise partners, but will concentrate its growth focus on building company owned stores.
Company officials say the decision was made to ensure high company standards from store to store — the standards of operation, the quality of the products and service, improved marketing execution and more efficient policing of Pizza Patrón’s branding and trademarks.
“We are proven and successful operators of the Pizza Patrón model,” said Antonio Swad, founder of Pizza Patrón. “I think we understand how to maximize its potential better than most.”
Swad went on to point out the value of successfully growing a brand and owning a unique position in the marketplace — that great branding always reveals a company’s personality and makes a promise that it must strive to fulfill with every customer experience.
Pizza Patrón gained notoriety and international media attention for its non-traditional approach to marketing its products. In 2007, Pizza Patrón launched PIZZA POR PESOS® allowing customers to pay for their pizza using Mexican pesos, making the brand a flashpoint in the nation’s debate over immigrants. More recently, Pizza Patrón reaped national news coverage for its PIZZA POR FAVOR® promotion that rewarded customers with free pizza if they ordered in Spanish.
“As Pizza Patrón moves ahead, we will continue to sharpen our brand and increase its relevance in the marketplace,” Swad explained.
Swad acknowledges that going forward, the company will also consider entering into certain licensing agreements with companies that have access to special outlets like national grocery chains, major food services corporations, airport locations, college and university campuses and hospitals.
About Pizza Patrón
Since 1986, Pizza Patrón has been committed to making its promise of “Más Pizza. Menos Dinero.®” a reality for every customer. From the beginning, the brand has been recognized for its ‘fresh-dough’ pizza, its low prices and its trademark “friendly, bicultural service.” In 2007, the company drew international media attention with its PIZZA POR PESOS® program when it began accepting Mexican Pesos at all of its restaurants. In 2012, the company’s PIZZA POR FAVOR™ promotion that gave free pizzas to anyone who ordered in Spanish sparked international news coverage and lively debate throughout the U.S. Today, Pizza Patrón is the leading Mexican pizza brand in the U.S. and remains dedicated to bringing its unique experience to life with every pizza made, and in every community it serves.