International Growth Continues for Quiznos as it Enters Another New Region
Denver, CO (RestaurantNews.com) Quiznos, one of the nation’s premier quick service restaurant (QSR) chains and pioneer of the toasted sandwich, today announced a partnership with the ACA Group, the master franchise selected to launch the first Quiznos restaurants in the Philippines. The first location in the partnership will be the banner store opening in Manila early this year, with plans for further expansion to more than 35 additional locations, based on the successful results of the first location.
The partnership is the latest in a series of significant international development announcements for Quiznos, demonstrating the continued success of the much-loved American brand in more than 40 regions around the world.
“The ACA Group is a phenomenal partner with well-known, established businesses in the Philippines. With foodservice experience and a strong appreciation for American brands, they have a keen understanding of their customer,” said Lee Vala, international chief development officer for Quiznos. “We are excited to work with the ACA Group, and know that the strong Quiznos brand and premium recipes will expand their market in the Philippines.”
The Philippines’ hard-working middle class, affinity for American brands, and preference for hot, fresh food have been hailed by Quiznos and the ACA Group as indicators of the brand’s prospective success in the country. Both are committed to securing high-quality sites to drive excellent exposure for the Quiznos locations in the Philippines.
“Quiznos’ unique toasted recipes really appeal to the Filipino palate, and we are confident local consumers will embrace Quiznos as they have embraced other major American brands,” said Dr. Amable Aguiluz, CEO of the ACA Group. “With the strength of the Quiznos brand, we know Filipino consumers will come out in droves to experience Quiznos’ chef-inspired tastes and world-class service and operations. We are searching for an amazing first location for our banner store in Manila, as we want to create a huge impact with this great American brand.”
The ACA Group, a franchise organization and business investment network with more than 20 years’ experience, has successfully introduced a variety of American brands to the Filipino market. The ACA Group also holds master franchising rights for US-based Johnny Rockets, and was recently recognized as the brand’s international franchisee of the year.
The partnership between Quiznos and the ACA Group is the most recent in a series of successful partnerships and international store openings for Quiznos. Through its international development initiative, Quiznos expects to open more than 400 international locations by 2020 in more than 40 regions around the world.
Now in its 30th year, Denver-based Quiznos is a national and international chain designed for today’s busy consumers who are looking for a tasty, freshly prepared alternative to traditional fast-food restaurants. Using premium ingredients, Quiznos restaurants offer creative, chef-inspired recipes for sandwiches, soups and salads.
CNN Money ranked toasty sub pioneer Quiznos as the No. 2 most popular franchise of the past decade in 2010. In 2009, Quiznos’ Toasty Torpedoes® earned a spot as one of the top 10 new product introductions from the Most Memorable New Product Launch Survey. In 2011, QSR Magazine ranked Quiznos No. 21 overall in its Top 50 Chains in system-wide sales. In October 2007, Quiznos was recognized for leading the QSR industry in wait time performance by the Mystery Shopping Providers Association’s (MSPA) 2007 Wait Time Study. In May 2007, Zagat’s consumer surveys listed Quiznos in the top 5 for Top Food, Top Facilities, Top Service and Top Overall, ahead of its direct competitors. For further information, please visit www.quiznos.com.