Location, location, location may be the mantra to live by in real estate, but in the dining out world these days, it’s value, value, value.
Restaurateurs caution, however, that value doesn’t have to mean discounting.
As restaurant owners look to remain profitable during hard economic times, the temptation to lower prices and offer coupon deals can be so irresistible that it becomes a difficult habit to break, agreed a panel of experts speaking this week to the San Diego Restaurant Association.