Tour de Noodles challenges guests to explore global destinations through the menu and earn a free entree in return
Broomfield, CO (RestaurantNews.com) Noodles & Company (NASDAQ:NDLS), known for serving classic noodle, Zoodle and Caulifloodle dishes from around the world, invites guests to participate in the new Tour de Noodles challenge – from now through May 31 – to sample four menu destinations from around the globe and earn a free entree in return. From Classic Noodles to World Famous Macs to Asian Noodles to Zoodles and Caulifloodles, guests can travel to unique locations through their taste buds and receive free noodles for taking the trip. To participate, guests can sign up for Noodles Rewards at noodles.com/rewards or via the Noodles app. New and existing members will then select the brand-new “Challenges” section from the account dashboard to start and track progress along way. The Tour de Noodles entrees are available for quick pick-up, curbside pick-up at select locations or via delivery.
“We’re excited to take our guests on a culinary staycation with the Tour de Noodles adventure,” said Stacey Pool, chief marketing officer at Noodles & Company. “Even more important than where you travel is who you go with, and this friendly challenge brings Noodles guests together through delicious worldly flavors – all while staying safe at home.”
“There’s never been an easier time to seek comfort in food and company than by participating in Tour de Noodles through digital ordering via our app and website. Our guests have embraced the platform, and we saw digital sales up 50% in April compared to March and up 99% from last year,” said Dave Boennighausen, chief executive officer of Noodles & Company. “Not only is digital ordering simple and fast, but we now have curbside pick-up available at 375 restaurants nationwide, so guests don’t even need to get out of their cars to enjoy their favorite Noodles dishes.”
The Noodles app enhancements make digital ordering and Rewards participation even more seamless and user-friendly. With the updates, Noodles guests can track their full Rewards history and see where they stand in any given menu challenge. Plus, guests can see what is required to complete a challenge and see how many points they are receiving for each order. The more points a guest earns, the more exciting rewards they receive.
Noodles understands families are seeking value and convenience right now, and it’s a part of why Noodles saw a 43% increase in the number of daily sign-ups for Noodles Rewards in April compared to March. Rewards members are benefitting from special offers and savings that make life a little easier, including bonus points upon sign-up. In the last two months, Noodles Rewards members have earned the point equivalent of 100,000 free bowls. From free desserts to free delivery, members can expect to receive exclusive deals every week.
Visit Noodles.com to learn more.
About Noodles & Company
Since 1995, Noodles & Company has been serving noodles your way, with noodles and flavors that you know and love as well as new ones you’re about to discover. From indulgent Wisconsin Mac & Cheese to better-for-you Zoodles and Other Noodles, the company serves a world of flavor in every bowl. Made up of more than 450 restaurants and thousands of passionate team members, Noodles was named one of the Best Places to Work by the Denver Business Journal for its unique culture built on the value of “Loving Life,” which begins by nourishing and inspiring every team member and guest who walks through the door. To learn more or find the location nearest you, visit www.noodles.com.