It’s been nearly 40 years — many successful but more recently it’s been a struggle — since Schlotzsky’s Deli opened along South Congress Avenue. Now, having grown into an international franchise chain with 350 stores in 35 states and six foreign countries, it’s poised for its largest expansion since emerging from bankruptcy.
Company officials said the Austin-based company has turned the corner from the woes of the last decade, when the company filed for bankruptcy protection amid embattled leadership and slumping sales. Schlotzsky’s is undergoing a dramatic rejuvenation, which includes making over its stores and continuing a partnership with Cinnabon and Carvel Ice Cream to sell their wares. Along with that, the company is working to rebrand its image through advertising, and, most importantly, to double its size to 700 stores in five years.
“About the only thing that hasn’t changed about the brand is our food. That won’t ever change,” Schlotzsky’s President Kelly Roddy said. “Our entire team has worked extremely hard to get us here.”