May the best Side Chik win
Atlanta, GA (RestaurantNews.com) Krystal, the original quick-service restaurant chain in the South, is heating up March brackets by launching their Side Chik Mania. Starting March 28, TikTok will be heating up with a debate on the ultimate Side Chik. Joining in on the debate will be Victor Cruz, who will crown his Ultimate Side Chik through his TikTok bracket.
The bracket starts with four Side Chiks; Spicy Chik, Donut-Glazed Sweet Chik Biscuit, Donut-Glazed Spicy Chik Biscuit, and of course the Classic Chik. After the initial matchup, the filter puts the winner to the final matchup. Fans of the fast-food chain can submit their picks, rating their favorite versions of the slider-sized chicken sandwiches. All users must do is tilt their head to the Side Chik of their choice.
The Ultimate Side Chik will be chosen by fans and is based on the Side Chik that is the winner of the greatest number of brackets on TikTok. Pending guest responses, Krystal will crown the ultimate Side Chik on April 3.
Fans should be sure to cast their vote using the TikTok filter by April 3 and keep their DMs open. Pending which Chik is crowned the Ultimate Side Chik, Krystal will be DMing fans whose brackets had the same Ultimate Side Chik and “shooting their shot” with Krystal-themed surprise and delight gifts.
“We’re always aiming to tap into cultural moments, and we refuse to always ‘play by the rules.’ Getting our audience talking is the ultimate goal at Krystal,” said Ajona “Jax” Camile, Creative Marketing Director for Krystal. “So of course, we had to put our own spin on March basketball by bringing our Side Chiks courtside for their own competition.”
To stay up to date on all things Krystal, follow the brand on TikTok @krystaltime or on Instagram at @Krystal. To see the full menu, visit https://www.krystal.com/menu/.
About Krystal Restaurants LLC
Headquartered in Atlanta, GA, Krystal Restaurants LLC is the original quick-service restaurant chain in the South. Krystal hamburgers have been served fresh and hot off the grill on the iconic square bun since 1932. The company proudly sticks to the classics, but over the years, they’ve never been afraid to innovate.
For more information, visit krystal.com or follow on Facebook and Instagram.
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